To assess the situation for growing in retail banking, I would look at the following factors:
1. **Market Analysis**: Understand the local demographics, customer needs, and preferences.
2. **Competitor Analysis**: Identify key competitors, their offerings, strengths, and weaknesses.
3. **Customer Feedback**: Gather insights from current customers about their experiences and expectations.
4. **Product Offerings**: Evaluate existing products and services for relevance and competitiveness.
5. **Technology Adoption**: Assess the bank's digital capabilities and online banking services.
6. **Regulatory Environment**: Understand any regulations that may impact retail banking operations.
7. **Marketing Strategies**: Review current marketing efforts and their effectiveness in reaching target customers.
**Recommendation**: Focus on enhancing digital banking services, tailor products to meet local needs, improve customer service, and implement targeted marketing campaigns to attract new customers while retaining existing ones.