The tire manufacturer should take the following steps:
1. **Cost Reduction**: Focus on reducing production costs to maintain competitiveness as tariffs decrease.
2. **Market Research**: Analyze potential competitors and market trends to understand the impact of reduced tariffs.
3. **Product Differentiation**: Invest in innovation and quality improvements to differentiate their products from potential imports.
4. **Strategic Partnerships**: Consider forming alliances with local distributors or retailers to strengthen market presence.
5. **Diversification**: Explore opportunities to diversify product offerings or enter new markets to mitigate risks.
6. **Advocacy**: Engage with the government to discuss potential support measures for local manufacturers.
7. **Long-term Planning**: Develop a long-term strategy that anticipates further tariff reductions and prepares for increased competition.