Find Interview Questions for Accenture analytics

Right Answer:
Common tools used for market research include surveys (like SurveyMonkey), focus groups, interviews, Google Trends, social media analytics, and data analysis software (like SPSS or Tableau).

Right Answer:
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and industry trends. It is important because it helps businesses understand customer needs, identify market opportunities, make informed decisions, and reduce risks associated with launching new products or services.

Right Answer:
A questionnaire is a set of written questions used to gather information from respondents. To design one effectively, follow these steps:

1. Define the objective: Clearly outline what information you want to gather.
2. Identify the target audience: Know who will be answering the questions.
3. Choose the question type: Use a mix of open-ended and closed-ended questions.
4. Keep it concise: Limit the number of questions to avoid respondent fatigue.
5. Use clear and simple language: Ensure questions are easy to understand.
6. Pilot test: Test the questionnaire with a small group to identify any issues.
7. Revise based on feedback: Make necessary adjustments before the final distribution.

Right Answer:
Brand positioning refers to the process of defining how a brand is perceived in the minds of consumers relative to competitors. It involves identifying the unique value proposition and key attributes that differentiate the brand.

Evaluation through research can be done using methods such as surveys, focus groups, and market analysis to gather consumer perceptions, preferences, and behaviors. This data helps assess how well the brand is positioned in the market and whether it aligns with the target audience's needs and expectations.

Right Answer:
Customer satisfaction can be measured through market research by using surveys, interviews, and focus groups to gather feedback on customer experiences. Key metrics include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Analyzing this data helps identify areas for improvement and overall satisfaction levels.