1. Relevant and compelling headline
2. Clear and concise content
3. Strong call-to-action (CTA)
4. Fast loading speed
5. Mobile-friendly design
6. Trust signals (e.g., testimonials, reviews)
7. Minimal distractions (e.g., limited navigation)
8. Consistent messaging with the ad
9. High-quality images or videos
10. Easy-to-fill forms