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Bravura solutions Interview Questions and Answers
Ques:- What is the date tracked option and how to use it?
Right Answer:
The "date tracked" option in Oracle Financials allows users to monitor and record changes to specific date fields within transactions or records. To use it, you enable the date tracking feature for the desired fields in the setup, and then the system automatically logs the date whenever a change occurs, allowing for better audit trails and historical data analysis.
Ques:- What is foreign key table in Siebel?
Right Answer:
In Siebel, a foreign key table is a table that contains a column (or columns) that references the primary key of another table, establishing a relationship between the two tables. This relationship helps maintain data integrity and allows for the association of related records across different tables.
Ques:- What are the CRM Technology Components?
Right Answer:
The CRM technology components include:

1. **Sales Force Automation (SFA)** - Tools to manage sales processes and customer interactions.
2. **Marketing Automation** - Software for managing marketing campaigns and customer engagement.
3. **Customer Service and Support** - Systems for handling customer inquiries and support requests.
4. **Analytics and Reporting** - Tools for analyzing customer data and generating reports.
5. **Integration Capabilities** - Ability to connect with other systems and applications.
6. **Collaboration Tools** - Features that enable team communication and collaboration.
7. **Mobile CRM** - Access to CRM functionalities via mobile devices.
Ques:- What is dropshipping and how does it work
Right Answer:
Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party (usually a wholesaler or manufacturer) and has it shipped directly to the customer. This means the retailer never handles the product directly.
Ques:- How do you identify cross-sell opportunities with a customer?
Right Answer:

To identify cross-sell opportunities with a customer, analyze their purchase history, understand their needs and preferences, engage in active listening during conversations, and look for complementary products or services that align with their current purchases.

Ques:- What are the different types of e commerce models
Right Answer:
The different types of e-commerce models are:

1. Business to Consumer (B2C)
2. Business to Business (B2B)
3. Consumer to Consumer (C2C)
4. Consumer to Business (C2B)
5. Business to Government (B2G)
6. Government to Business (G2B)
7. Government to Consumer (G2C)
Ques:- Can you describe a time when a cross-sell didn’t go well? What did you learn?
Right Answer:

In a previous role, I attempted to cross-sell a premium service to a customer who was primarily focused on cost. The customer felt overwhelmed and pressured, leading to frustration and a negative experience. I learned the importance of understanding the customer's needs and timing the cross-sell appropriately, ensuring it aligns with their priorities rather than pushing for a sale.

Ques:- What is the difference between B2B and B2C in e commerce
Right Answer:
B2B (Business-to-Business) involves transactions between businesses, such as wholesalers selling to retailers, while B2C (Business-to-Consumer) involves transactions between businesses and individual consumers, like a retailer selling products directly to customers.
Ques:- Whats is SEO and SEM ?
Right Answer:
SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in organic (non-paid) search engine results. SEM (Search Engine Marketing) involves promoting a website through paid advertising on search engines to increase its visibility.
Ques:- What do you mean by responsive website?
Right Answer:
A responsive website is designed to automatically adjust its layout and content to fit different screen sizes and devices, providing an optimal viewing experience on desktops, tablets, and smartphones.
Ques:- Mention what are the key elements to optimize the conversion rates per PPC?
Right Answer:
The key elements to optimize conversion rates per PPC are:

1. **Targeted Keywords**: Use relevant and specific keywords.
2. **Compelling Ad Copy**: Write engaging and clear ad text.
3. **Landing Page Optimization**: Ensure landing pages are relevant, fast, and user-friendly.
4. **Call-to-Action (CTA)**: Include strong and clear CTAs.
5. **Ad Extensions**: Utilize ad extensions to provide additional information.
6. **A/B Testing**: Test different ad variations to find the most effective ones.
7. **Audience Targeting**: Refine audience targeting to reach the right users.
8. **Tracking and Analytics**: Monitor performance and make data-driven adjustments.
Ques:- What is seo?
Right Answer:
SEO, or Search Engine Optimization, is the practice of improving a website's visibility on search engines like Google, so that it ranks higher in search results and attracts more organic traffic.
Ques:- Differentiate Cumulative & Non-cumulative shares
Right Answer:
Cumulative shares are preferred shares that accumulate unpaid dividends, which must be paid out before any dividends are distributed to common shareholders. Non-cumulative shares, on the other hand, do not accumulate unpaid dividends; if a dividend is not declared in a given period, shareholders do not receive it in the future.
Ques:- Explain Profitability Index (PI) /Benefit Cost Ratio (B/C Ratio)
Right Answer:
The Profitability Index (PI), also known as the Benefit-Cost Ratio (B/C Ratio), is a financial metric that measures the ratio of the present value of future cash flows generated by an investment to the initial investment cost. It is calculated as:

[ text{PI} = frac{text{Present Value of Future Cash Flows}}{text{Initial Investment}} ]

A PI greater than 1 indicates that the investment is expected to generate more value than its cost, making it a potentially worthwhile investment.
Ques:- How is the amount of assistance that a bank can provide for your working capital calculated?
Right Answer:
The amount of assistance a bank can provide for working capital is typically calculated using the formula: Working Capital Requirement = Current Assets - Current Liabilities. The bank assesses your business's cash flow, inventory levels, receivables, and payables to determine the appropriate financing needed to cover operational expenses.
Ques:- What “rights issue” do the shareholders of a company have under Companies Act, 1956?
Right Answer:
Under the Companies Act, 1956, shareholders have the right to participate in a rights issue, which allows them to purchase additional shares in the company in proportion to their existing holdings, typically at a discounted price, before the shares are offered to other investors.
Ques:- What are the techniques available for evaluation of capital expenditure proposals?
Right Answer:
The techniques available for evaluation of capital expenditure proposals include:

1. Net Present Value (NPV)
2. Internal Rate of Return (IRR)
3. Payback Period
4. Profitability Index (PI)
5. Discounted Payback Period
6. Accounting Rate of Return (ARR)
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