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Cadbury Interview Questions and Answers
Ques:- What is Online Marketing ?
Right Answer:
Online marketing, also known as digital marketing, refers to the practice of promoting products or services using the internet and digital channels. This includes strategies like search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising to reach and engage with potential customers.
Ques:- What is your experience with market automation tools?
Right Answer:
I have experience using various marketing automation tools such as HubSpot, Marketo, and Mailchimp. I have utilized these platforms for email marketing, lead nurturing, campaign management, and analytics to improve customer engagement and streamline marketing processes.
Ques:- Name some hallmarks of a good PPC landing page?
Right Answer:
1. Relevant and compelling headline
2. Clear and concise content
3. Strong call-to-action (CTA)
4. Fast loading speed
5. Mobile-friendly design
6. Trust signals (e.g., testimonials, reviews)
7. Minimal distractions (e.g., limited navigation)
8. Consistent messaging with the ad
9. High-quality images or videos
10. Easy-to-fill forms
Ques:- What are the eligibility criteria for an unlisted company to make public issue?
Right Answer:
An unlisted company must meet the following eligibility criteria to make a public issue:

1. It should have a minimum net worth of ₹1 crore in the last three years.
2. It must have a minimum of 50% of its net worth in the form of tangible assets.
3. The company should have a track record of distributable profits for at least two out of the last three financial years.
4. It must comply with the regulations set by the Securities and Exchange Board of India (SEBI).
Ques:- What are the provisions of buy back of shares as per Companies Act, 1956?
Right Answer:
The provisions for buyback of shares as per the Companies Act, 1956 include:

1. A company can buy back its shares only if it is authorized by its articles of association.
2. The buyback must be approved by a special resolution in a general meeting.
3. The buyback should not exceed 25% of the total paid-up capital and free reserves of the company.
4. The buyback must be financed out of the company's free reserves, securities premium account, or proceeds of any shares or other specified securities.
5. The buyback must be completed within 12 months from the date of passing the resolution.
6. The company must maintain a register of shares bought back.
7. The shares bought back must be extinguished and cannot be reissued.
Ques:- Explain opportunity cost and differential cost?
Right Answer:
Opportunity cost is the value of the next best alternative that is foregone when making a decision. Differential cost, on the other hand, refers to the difference in cost between two alternatives when making a decision.
Ques:- Tell the difference between cost accounting, financial accounting and managerial accounting?
Right Answer:
Cost accounting focuses on capturing and analyzing costs associated with production and operations. Financial accounting involves recording, summarizing, and reporting financial transactions to external stakeholders through financial statements. Managerial accounting provides internal management with information for decision-making, planning, and controlling operations.
Ques:- Explain: bills of materials and its functions?
Right Answer:
A bill of materials (BOM) is a comprehensive list of raw materials, components, and assemblies needed to manufacture a product. Its functions include:

1. **Inventory Management**: Helps track materials required for production.
2. **Cost Estimation**: Assists in calculating the total cost of production.
3. **Production Planning**: Guides the scheduling and workflow in manufacturing.
4. **Product Structure**: Provides a clear hierarchy of components and subassemblies.
5. **Communication**: Serves as a reference for various departments, ensuring everyone is aligned on product specifications.
Ques:- What are the important processes for project integration management?
Right Answer:
The important processes for project integration management are:

1. Develop Project Charter
2. Develop Project Management Plan
3. Direct and Manage Project Work
4. Monitor and Control Project Work
5. Perform Integrated Change Control
6. Close Project or Phase
Ques:- What is the primary purpose of procurement management plan?
Right Answer:
The primary purpose of a procurement management plan is to outline how project procurement will be managed, including the processes for acquiring goods and services, defining roles and responsibilities, and establishing timelines and budgets for procurement activities.
Ques:- What is your hobby and how you deal with work pressure in target timing?
Right Answer:
My hobby is reading, which helps me relax and recharge. To deal with work pressure and meet deadlines, I prioritize tasks, break them into manageable steps, and maintain open communication with my team to ensure we stay on track.
Ques:- PLANNING AND BUDGETING
Right Answer:
Effective planning and budgeting in construction involves defining project scope, estimating costs, allocating resources, creating a timeline, and regularly monitoring progress against the budget to ensure financial control and project success.
Ques:- Contract administration
Right Answer:
Contract administration involves managing and overseeing the execution of a contract to ensure that all parties fulfill their obligations, maintain compliance with terms, and address any issues that arise during the contract's lifecycle.
Ques:- A camel rests by a pile of 3000 bananas at the edge of a 1000-mile-wide desert. He plans to travel across the desert, transporting as many bananas as possible to the other side. He can carry up to 1000 bananas at any given time but he must eat one banana
Right Answer:
The camel can transport 666 bananas across the desert.
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