Ques:- A French soft drink company, Le Seine, is looking to diversify its holdings by investing in a new fast food chain in the US. You are hired to determine whether they should pursue this path and, if so, how they should go about execution.
Asked In :-
STIC SOFT E-SOLUTIONS, Chegg India, Umbrella Infocare, Head Field Solutions, RAKUTEN INDIA ENTERPRISE PVT, GreyOrange, FYERS Securities, RLABS ENTERPRISE SERVICES PVT LIMITED, Hinduja Tech, Agreeya Solutions India,
Right Answer:
Le Seine should conduct market research to assess demand for a new fast food chain in the US, analyze competitors, and identify target demographics. If the market shows potential, they should develop a unique value proposition, create a solid business plan, and consider partnerships with local franchises or experienced operators. Finally, they should focus on marketing strategies that resonate with American consumers while maintaining their French identity.
Le Seine should conduct market research to assess demand for a new fast food chain in the US, analyze competitors, and identify target demographics. If the market shows potential, they should develop a unique value proposition, create a solid business plan, and consider partnerships with local franchises or experienced operators. Finally, they should focus on marketing strategies that resonate with American consumers while maintaining their French identity.