Right Answer: To avoid a Google penalty, ensure your website follows these practices: create high-quality, original content; avoid keyword stuffing; use ethical link-building strategies; ensure your site is mobile-friendly; improve page load speed; and comply with Google's Webmaster Guidelines.
Right Answer: Engagement numbers are better than likes/followers numbers because they indicate how actively your audience interacts with your content, showing genuine interest and connection.
Right Answer: Title tags are important for SEO as they define the title of a webpage, help search engines understand the content, and influence click-through rates in search results.
Right Answer: We use Google Webmaster Tools (now called Google Search Console) to monitor and maintain a website's presence in Google search results, check for indexing issues, analyze search traffic, and receive alerts about potential problems.
Right Answer: Cohort analysis is a method of analyzing data by grouping users into segments (cohorts) based on shared characteristics or experiences within a specific time frame, allowing for the examination of their behaviors and performance over time.
Right Answer: Online marketing, also known as digital marketing, refers to the practice of promoting products or services using the internet and digital channels. This includes strategies like search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising to reach and engage with potential customers.
Right Answer: Tags in website design are used to structure content, improve SEO, and enhance user experience by helping search engines understand the content and context of web pages.
