Find Interview Questions for Cogito

Right Answer:
The factors considered for the final selection of an avenue for investing cash balance include:

1. Liquidity needs
2. Risk tolerance
3. Investment horizon
4. Expected return
5. Market conditions
6. Tax implications
7. Diversification opportunities
8. Regulatory constraints

Right Answer:
The different types of leverages computed for financial analysis are:

1. **Operating Leverage** - Measures the proportion of fixed costs in a company's cost structure.
2. **Financial Leverage** - Measures the use of debt to acquire assets and its impact on earnings.
3. **Combined Leverage** - Measures the total effect of both operating and financial leverage on a company's earnings.

Right Answer:

The most ethical decision I made was to report a financial discrepancy I discovered in my team's budget, even though it could have led to disciplinary action for my colleagues. I believed it was important to maintain integrity and transparency in our financial practices.

Right Answer:
Over capitalization occurs when a company's capital is excessively high compared to its earnings, leading to a lower return on investment. Causes include overvaluation of assets, excessive debt, poor management decisions, and a lack of profitable investment opportunities.

Right Answer:
A perpetual inventory system is a method of tracking inventory levels in real-time, updating records continuously as sales and purchases occur. Its aims are to provide accurate inventory data, improve stock management, reduce discrepancies, and enhance decision-making regarding inventory control.

Right Answer:
Brand positioning refers to the process of defining how a brand is perceived in the minds of consumers relative to competitors. It involves identifying the unique value proposition and key attributes that differentiate the brand.

Evaluation through research can be done using methods such as surveys, focus groups, and market analysis to gather consumer perceptions, preferences, and behaviors. This data helps assess how well the brand is positioned in the market and whether it aligns with the target audience's needs and expectations.

Right Answer:
Key performance indicators (KPIs) in market research are measurable values that help assess the effectiveness and success of marketing strategies. Common KPIs include customer satisfaction scores, market share, brand awareness, conversion rates, and return on investment (ROI).

Right Answer:
Buyer personas are semi-fictional representations of a company's ideal customers, based on market research and real data about existing customers. They are created by gathering information through surveys, interviews, and analyzing customer demographics, behaviors, and motivations to identify common traits and needs.

Right Answer:
SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business or project. In research, it helps in understanding the internal and external factors that can impact decision-making and strategy development.

Right Answer:
The different types of market research are:

1. Primary Research
- Surveys
- Interviews
- Focus Groups
- Observations

2. Secondary Research
- Market Reports
- Academic Journals
- Industry Publications
- Online Databases

3. Qualitative Research
- In-depth Interviews
- Focus Groups
- Ethnographic Studies

4. Quantitative Research
- Surveys with numerical data
- Experiments
- Statistical Analysis

5. Descriptive Research
6. Exploratory Research
7. Causal Research