Right Answer: A keyword in digital marketing is a specific word or phrase that users enter into search engines to find information. Keywords are crucial for SEO (Search Engine Optimization) because they help search engines understand the content of a webpage, allowing it to rank higher in search results and attract relevant traffic.
Right Answer: The most effective way to increase traffic to a website is through a combination of search engine optimization (SEO), quality content creation, social media marketing, and targeted advertising.
Right Answer: The main factors that can affect PPC bidding include:
1. Keyword competition
2. Quality Score
3. Ad relevance
4. Landing page experience
5. Bid strategy
6. Budget constraints
7. Target audience and demographics
8. Time of day and seasonality
9. Geographic location
10. Device type (mobile vs. desktop)
