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Ques:- What are some common data visualization techniques
Right Answer:
Some common data visualization techniques include:

1. Bar Charts
2. Line Graphs
3. Pie Charts
4. Scatter Plots
5. Histograms
6. Heat Maps
7. Box Plots
8. Area Charts
9. Tree Maps
10. Bubble Charts
Ques:- What are the different types of data distributions
Right Answer:
The different types of data distributions include:

1. Normal Distribution
2. Binomial Distribution
3. Poisson Distribution
4. Uniform Distribution
5. Exponential Distribution
6. Log-Normal Distribution
7. Geometric Distribution
8. Beta Distribution
9. Chi-Squared Distribution
10. Student's t-Distribution
Ques:- What are the steps involved in data cleaning
Right Answer:
1. Remove duplicates
2. Handle missing values
3. Correct inconsistencies
4. Standardize formats
5. Filter out irrelevant data
6. Validate data accuracy
7. Normalize data if necessary
Ques:- How do you handle missing data in a dataset
Right Answer:
To handle missing data in a dataset, you can use the following methods:

1. **Remove Rows/Columns**: Delete rows or columns with missing values if they are not significant.
2. **Imputation**: Fill in missing values using techniques like mean, median, mode, or more advanced methods like KNN or regression.
3. **Flagging**: Create a new column to indicate missing values for analysis.
4. **Predictive Modeling**: Use algorithms to predict and fill in missing values based on other data.
5. **Leave as Is**: In some cases, you may choose to leave missing values if they are meaningful for analysis.
Ques:- What is exploratory data analysis (EDA)
Right Answer:
Exploratory Data Analysis (EDA) is the process of analyzing and summarizing datasets to understand their main characteristics, often using visual methods. It helps identify patterns, trends, and anomalies in the data before applying formal modeling techniques.
Ques:- Explain what is a keyword in digital marketing ? How important is it from the point of SEO?
Right Answer:
A keyword in digital marketing is a specific word or phrase that users enter into search engines to find information. Keywords are crucial for SEO (Search Engine Optimization) because they help search engines understand the content of a webpage, allowing it to rank higher in search results and attract relevant traffic.
Ques:- How do you stay updated with new digital marketing trends?
Right Answer:
I stay updated with new digital marketing trends by following industry blogs, subscribing to newsletters, attending webinars and conferences, participating in online forums, and engaging with thought leaders on social media platforms.
Ques:- Which is better, likes/followers numbers or engagement numbers and why?
Right Answer:
Engagement numbers are better than likes/followers numbers because they indicate how actively your audience interacts with your content, showing genuine interest and connection.
Ques:- How can we increase the conversion rate?
Right Answer:
To increase the conversion rate, you can optimize your website's user experience, improve the clarity of your calls-to-action, use targeted and personalized marketing, conduct A/B testing on landing pages, enhance the quality of your content, and ensure your site is mobile-friendly.
Ques:- What is OAuth and how does it work in API authentication
Right Answer:
OAuth is an open standard for access delegation commonly used for token-based authentication and authorization. It allows third-party applications to access a user's resources without sharing their credentials.

In API authentication, OAuth works by having the user authorize the application to access their data. The process involves:

1. The user is redirected to an authorization server to log in and grant permission.
2. The authorization server issues an access token to the application.
3. The application uses this access token to make API requests on behalf of the user.
4. The API validates the token and grants access to the requested resources.
Ques:- What is API testing and what tools can be used for it
Right Answer:
API testing is the process of verifying that an application programming interface (API) functions as expected, ensuring it meets the requirements for functionality, reliability, performance, and security. Tools that can be used for API testing include Postman, SoapUI, JMeter, RestAssured, and Swagger.
Ques:- What is the difference between REST and SOAP APIs
Right Answer:
REST (Representational State Transfer) is an architectural style that uses standard HTTP methods and is typically more lightweight and easier to use, while SOAP (Simple Object Access Protocol) is a protocol that relies on XML for message format and has strict standards for security and transactions. REST is generally more flexible and faster, while SOAP is more suited for enterprise-level services requiring high security and reliability.
Ques:- What is JSON and how is it used in APIs
Right Answer:
JSON (JavaScript Object Notation) is a lightweight data interchange format that is easy for humans to read and write, and easy for machines to parse and generate. In APIs, JSON is commonly used to format data exchanged between a client and a server, allowing for structured data representation in requests and responses.
Ques:- What is rate limiting in APIs and how is it implemented
Right Answer:
Rate limiting in APIs is a technique used to control the number of requests a user can make to an API within a specific time period. It is implemented by setting thresholds (e.g., requests per minute) and using mechanisms like tokens, counters, or IP address tracking to monitor and restrict access when the limit is exceeded.
Ques:- Can you explain the key principles of the Agile Manifesto
Right Answer:
The Agile Manifesto values:

* **Individuals and interactions** over processes and tools.
* **Working software** over comprehensive documentation.
* **Customer collaboration** over contract negotiation.
* **Responding to change** over following a plan.

That is, while the items on the right have value, we value the items on the left more.
Ques:- How do you measure success in an Agile project, both in terms of output and team health
Right Answer:
Success in Agile is measured by:

* **Output:** Delivering valuable, working software frequently; achieving the product vision; meeting business goals; customer satisfaction; and predictability (consistent delivery).
* **Team Health:** Team morale; continuous improvement (velocity trends, retrospectives leading to action); collaboration; self-organization; and sustainable pace.
Ques:- How do you ensure that Agile teams maintain focus and productivity during iterations
Right Answer:
* **Clear Sprint Goals:** Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for each iteration.
* **Daily Stand-ups:** Facilitate short, focused daily meetings to identify roadblocks and coordinate efforts.
* **Sprint Backlog Management:** Keep the sprint backlog refined, prioritized, and realistic based on team capacity.
* **Timeboxing:** Adhere to time limits for meetings and tasks to prevent scope creep and maintain momentum.
* **Focus on Value:** Prioritize tasks that deliver the most business value within the iteration.
* **Remove Impediments:** Proactively identify and resolve obstacles that hinder the team's progress.
* **Limit Work in Progress (WIP):** Encourage the team to focus on completing tasks before starting new ones.
* **Continuous Feedback:** Regularly review progress, gather feedback, and adapt plans as needed.
* **Defined "Definition of Done":** Ensure a clear understanding of what it means for a task to be considered complete.
* **Team Collaboration & Communication:** Foster open and effective communication and collaboration within the team.
Ques:- How do you handle scope creep or changes during a sprint
Right Answer:
During a sprint, I generally avoid scope creep. If a change request is small and doesn't impact the sprint goal, the team can discuss and decide if it can be included. If the change is significant, it goes into the product backlog to be prioritized for a future sprint.
Ques:- What tools or software do you use for Agile project management and why
Right Answer:
I've used tools like Jira, Azure DevOps, and Trello for Agile project management. I choose them based on project needs; Jira for complex workflows and robust reporting, Azure DevOps for integrated development environments, and Trello for simpler, visually-oriented task management.
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