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Fidelity investments Interview Questions and Answers
Ques:- How do you measure customer satisfaction through market research
Right Answer:
Customer satisfaction can be measured through market research by using surveys, interviews, and focus groups to gather feedback on customer experiences. Key metrics include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Analyzing this data helps identify areas for improvement and overall satisfaction levels.
Ques:- What is sampling and what are the types of sampling techniques
Right Answer:
Sampling is the process of selecting a subset of individuals or items from a larger population to estimate characteristics of the whole population. The main types of sampling techniques are:

1. **Probability Sampling**: Each member of the population has a known chance of being selected. Types include:
- Simple Random Sampling
- Systematic Sampling
- Stratified Sampling
- Cluster Sampling

2. **Non-Probability Sampling**: Not all members have a known or equal chance of being selected. Types include:
- Convenience Sampling
- Judgmental Sampling
- Quota Sampling
- Snowball Sampling
Ques:- What tools are commonly used for market research
Right Answer:
Common tools used for market research include surveys (like SurveyMonkey), focus groups, interviews, Google Trends, social media analytics, and data analysis software (like SPSS or Tableau).
Ques:- What is competitive analysis and how is it done
Right Answer:
Competitive analysis is the process of evaluating and comparing your business, products, or services against your competitors to understand their strengths and weaknesses. It is done by identifying key competitors, analyzing their offerings, market positioning, pricing strategies, customer feedback, marketing tactics, and overall performance. This information helps businesses identify opportunities and threats in the market.
Ques:- What are key performance indicators KPIs in market research
Right Answer:
Key performance indicators (KPIs) in market research are measurable values that help assess the effectiveness and success of marketing strategies. Common KPIs include customer satisfaction scores, market share, brand awareness, conversion rates, and return on investment (ROI).
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