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Gaisano malls Interview Questions and Answers
Ques:- If you were an animal, which one would you want to be and why?
Right Answer:
I would want to be an eagle because it represents vision, freedom, and the ability to soar above challenges while having a broad perspective on opportunities.
Ques:- How will you increase the sale of 15 lakh to 1 cr/ month
Right Answer:
To increase sales from 15 lakh to 1 crore per month, I would implement the following strategies:

1. **Market Research**: Identify target customer segments and understand their needs.
2. **Enhanced Marketing Campaigns**: Increase online and offline advertising efforts, focusing on social media, SEO, and email marketing.
3. **Promotions and Discounts**: Introduce limited-time offers or bundle deals to attract more customers.
4. **Partnerships**: Collaborate with complementary businesses for cross-promotions.
5. **Sales Training**: Equip the sales team with better training and tools to improve conversion rates.
6. **Customer Feedback**: Gather and analyze customer feedback to improve products and services.
7. **Expand Distribution Channels**: Explore new sales channels, such as e-commerce platforms or retail partnerships.
8. **Loyalty Programs**: Implement customer loyalty programs to encourage repeat purchases.

By executing these strategies, we can effectively drive sales growth.
Ques:- How to do marketing in pharma industry
Right Answer:
To market in the pharma industry, focus on the following strategies:

1. **Understand Regulations**: Comply with industry regulations and guidelines for advertising and promotions.
2. **Target Healthcare Professionals**: Build relationships with doctors, pharmacists, and healthcare providers through educational materials and events.
3. **Leverage Digital Marketing**: Use online platforms for content marketing, social media, and targeted ads to reach both professionals and patients.
4. **Patient Education**: Create informative resources that help patients understand conditions and treatments.
5. **Data-Driven Decisions**: Utilize market research and analytics to tailor strategies and measure effectiveness.
6. **Collaborate with Key Opinion Leaders (KOLs)**: Partner with respected figures in the medical community to enhance credibility.
7. **Attend Conferences and Trade Shows**: Showcase products and network with industry professionals.
8. **Focus on Value Proposition**: Clearly communicate the benefits and unique features of your products.
Ques:- “How many basketballs would fit in this room?”
Right Answer:
To answer this question, you would need to calculate the volume of the room and the volume of a basketball, then divide the room's volume by the basketball's volume. However, without specific dimensions, an exact number cannot be provided.
Ques:- Why you grow in sales profession?
Right Answer:
I grow in the sales profession because I enjoy building relationships, understanding customer needs, and helping them find solutions that benefit both them and the company. The dynamic nature of sales motivates me to continuously improve my skills and achieve targets.
Ques:- What are the steps involved in strategic marketing process?
Right Answer:
The steps involved in the strategic marketing process are:

1. **Situation Analysis**: Assess the current market environment and internal capabilities.
2. **Market Segmentation**: Identify and define distinct groups within the market.
3. **Targeting**: Select the most appropriate segments to focus on.
4. **Positioning**: Develop a clear image of the product or brand in the minds of the target audience.
5. **Marketing Mix Development**: Create strategies for product, price, place, and promotion.
6. **Implementation**: Execute the marketing strategies and tactics.
7. **Evaluation and Control**: Monitor performance and make adjustments as needed.
Ques:- What is classification analysis and how does it work
Right Answer:
Classification analysis is a data analysis technique used to categorize data into predefined classes or groups. It works by using algorithms to learn from a training dataset, where the outcomes are known, and then applying this learned model to classify new, unseen data based on its features. Common algorithms include decision trees, logistic regression, and support vector machines.
Ques:- How do you handle missing data in a dataset
Right Answer:
To handle missing data in a dataset, you can use the following methods:

1. **Remove Rows/Columns**: Delete rows or columns with missing values if they are not significant.
2. **Imputation**: Fill in missing values using techniques like mean, median, mode, or more advanced methods like KNN or regression.
3. **Flagging**: Create a new column to indicate missing values for analysis.
4. **Predictive Modeling**: Use algorithms to predict and fill in missing values based on other data.
5. **Leave as Is**: In some cases, you may choose to leave missing values if they are meaningful for analysis.
Ques:- What are the steps involved in data cleaning
Right Answer:
1. Remove duplicates
2. Handle missing values
3. Correct inconsistencies
4. Standardize formats
5. Filter out irrelevant data
6. Validate data accuracy
7. Normalize data if necessary
Ques:- What are the different types of data distributions
Right Answer:
The different types of data distributions include:

1. Normal Distribution
2. Binomial Distribution
3. Poisson Distribution
4. Uniform Distribution
5. Exponential Distribution
6. Log-Normal Distribution
7. Geometric Distribution
8. Beta Distribution
9. Chi-Squared Distribution
10. Student's t-Distribution
Ques:- What is the difference between supervised and unsupervised learning
Right Answer:
Supervised learning uses labeled data to train models, meaning the output is known, while unsupervised learning uses unlabeled data, where the model tries to find patterns or groupings without predefined outcomes.
Ques:- What KPIs do you use to measure cross-selling success?
Right Answer:

Key Performance Indicators (KPIs) to measure cross-selling success include:

1. Cross-Sell Ratio: The number of additional products sold per customer.
2. Revenue per Customer: Total revenue generated from cross-sold products.
3. Customer Retention Rate: Percentage of customers who continue to buy after cross-selling.
4. Average Order Value (AOV): The average amount spent per transaction including cross-sold items.
5. Conversion Rate: The percentage of customers who purchase additional products when offered.
6. Customer Lifetime Value (CLV): The total revenue expected from a customer over their relationship with the business.

Ques:- What is the importance of mobile responsiveness in e commerce
Right Answer:
Mobile responsiveness in e-commerce is crucial because it ensures that websites function well on mobile devices, providing a seamless shopping experience. This leads to higher user engagement, increased conversion rates, improved search engine rankings, and better customer satisfaction, as more consumers shop using their smartphones and tablets.
Ques:- What is dropshipping and how does it work
Right Answer:
Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party (usually a wholesaler or manufacturer) and has it shipped directly to the customer. This means the retailer never handles the product directly.
Ques:- What are the different types of e commerce models
Right Answer:
The different types of e-commerce models are:

1. Business to Consumer (B2C)
2. Business to Business (B2B)
3. Consumer to Consumer (C2C)
4. Consumer to Business (C2B)
5. Business to Government (B2G)
6. Government to Business (G2B)
7. Government to Consumer (G2C)
Gaisano Malls, a prominent retail giant in the Philippines, has established itself as a household name synonymous with quality shopping experiences. Founded by Don Carlos Gaisano in 1974, the company has grown from a single department store in Cebu City to a sprawling network of malls across the country. With a commitment to providing diverse retail options and excellent customer service, Gaisano Malls caters to a wide range of consumers, from budget-conscious shoppers to luxury seekers. The company\'s malls offer a comprehensive array of products, including clothing, electronics, household goods, and groceries, ensuring that shoppers can find everything they need under one roof. Beyond shopping, Gaisano Malls also feature entertainment facilities, restaurants, and events, making them popular destinations for families and friends to spend quality time together. In addition to its retail offerings, Gaisano Malls is actively involved in community development initiatives, supporting local businesses and charities. Through its corporate social responsibility programs, the company strives to make a positive impact on the communities it serves. With its commitment to excellence, innovation, and community engagement, Gaisano Malls continues to be a leading force in the Philippine retail industry, enriching the lives of millions of Filipinos nationwide.
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