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Greedygame Interview Questions and Answers
Ques:- What is cross-selling, and how is it different from up-selling?
Right Answer:

Cross-selling is the practice of selling additional products or services to an existing customer, while up-selling involves encouraging the customer to purchase a more expensive version of a product or service they are already considering.

Ques:- What is the difference between multivendor and single vendor platforms
Right Answer:
A single vendor platform is an e-commerce site where one seller offers products, while a multivendor platform allows multiple sellers to sell their products on a single site.
Ques:- How do you avoid overloading a customer with too many offers?
Right Answer:

To avoid overloading a customer with too many offers, focus on understanding their needs and preferences. Present one or two tailored offers that align with their interests, and clearly explain the benefits of each. This approach keeps the communication clear and relevant, making it easier for the customer to make a decision.

Ques:- What is e commerce and how does it work
Right Answer:
E-commerce, or electronic commerce, is the buying and selling of goods and services over the internet. It works by allowing customers to browse products on a website, add items to a virtual shopping cart, and complete transactions using online payment methods. The process involves a web platform, payment gateways, and logistics for delivery.
Ques:- 1 what is difference between eai and emi?2 where does xml comes into picture in eai3 what are third party eai tools
Right Answer:
1. EAI (Enterprise Application Integration) focuses on integrating different applications within an organization, while EMI (Enterprise Messaging Integration) deals with the communication and messaging between these applications.

2. XML is used in EAI to facilitate data exchange between different systems by providing a standardized format for data representation.

3. Third-party EAI tools include MuleSoft, Dell Boomi, Apache Camel, and IBM Integration Bus.
Ques:- What is Customer Life Cycle?
Right Answer:
The Customer Life Cycle is the series of stages a customer goes through when interacting with a company, typically including awareness, consideration, purchase, retention, and advocacy.
Ques:- What is the difference between primary and secondary research
Right Answer:
Primary research involves collecting new data directly from sources, such as surveys or interviews, while secondary research involves analyzing existing data that has already been collected by others, such as reports or studies.
Ques:- What is sampling and what are the types of sampling techniques
Right Answer:
Sampling is the process of selecting a subset of individuals or items from a larger population to estimate characteristics of the whole population. The main types of sampling techniques are:

1. **Probability Sampling**: Each member of the population has a known chance of being selected. Types include:
- Simple Random Sampling
- Systematic Sampling
- Stratified Sampling
- Cluster Sampling

2. **Non-Probability Sampling**: Not all members have a known or equal chance of being selected. Types include:
- Convenience Sampling
- Judgmental Sampling
- Quota Sampling
- Snowball Sampling
Ques:- What is customer segmentation and how is it useful
Right Answer:
Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics, such as demographics, behaviors, or preferences. It is useful because it allows businesses to tailor their marketing strategies, improve customer targeting, enhance product development, and increase customer satisfaction by addressing the specific needs of each segment.
Ques:- What are key performance indicators KPIs in market research
Right Answer:
Key performance indicators (KPIs) in market research are measurable values that help assess the effectiveness and success of marketing strategies. Common KPIs include customer satisfaction scores, market share, brand awareness, conversion rates, and return on investment (ROI).
Ques:- What are qualitative and quantitative research methods
Right Answer:
Qualitative research methods focus on understanding concepts, experiences, and meanings through interviews, focus groups, and observations. Quantitative research methods involve collecting numerical data that can be analyzed statistically, often using surveys and experiments to measure variables and identify patterns.
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