Find Interview Questions for Greyb

Right Answer:
A questionnaire is a set of written questions used to gather information from respondents. To design one effectively, follow these steps:

1. Define the objective: Clearly outline what information you want to gather.
2. Identify the target audience: Know who will be answering the questions.
3. Choose the question type: Use a mix of open-ended and closed-ended questions.
4. Keep it concise: Limit the number of questions to avoid respondent fatigue.
5. Use clear and simple language: Ensure questions are easy to understand.
6. Pilot test: Test the questionnaire with a small group to identify any issues.
7. Revise based on feedback: Make necessary adjustments before the final distribution.

Right Answer:
To conduct a market survey, follow these steps:

1. Define the objective: Determine what information you need.
2. Identify the target audience: Decide who you want to survey.
3. Choose the survey method: Select between online, phone, face-to-face, or mail surveys.
4. Design the questionnaire: Create clear and concise questions.
5. Collect data: Distribute the survey to your target audience.
6. Analyze the results: Review the responses and extract insights.
7. Report findings: Summarize the results and present them to stakeholders.

Right Answer:
Competitive analysis is the process of evaluating and comparing your business, products, or services against your competitors to understand their strengths and weaknesses. It is done by identifying key competitors, analyzing their offerings, market positioning, pricing strategies, customer feedback, marketing tactics, and overall performance. This information helps businesses identify opportunities and threats in the market.

Right Answer:
1. Define the problem and research objectives.
2. Develop the research plan.
3. Collect the data.
4. Analyze the data.
5. Present the findings.
6. Make decisions based on the research.

Right Answer:
Brand positioning refers to the process of defining how a brand is perceived in the minds of consumers relative to competitors. It involves identifying the unique value proposition and key attributes that differentiate the brand.

Evaluation through research can be done using methods such as surveys, focus groups, and market analysis to gather consumer perceptions, preferences, and behaviors. This data helps assess how well the brand is positioned in the market and whether it aligns with the target audience's needs and expectations.

Right Answer:
In SAS, I use features like the DATA step with conditional statements (IF-THEN/ELSE), the OPTIONS statement for error handling (e.g., OPTIONS OBS=0), the PUTLOG statement for logging messages, and PROC SQL with the VALIDATE option for data validation. Additionally, I utilize the SAS macro facility for creating reusable error-checking code and PROC CONTENTS to validate dataset structures.