Search engine optimization (SEO) is the process of improving a website's visibility in search engine results pages to increase organic (non-paid) traffic. This involves optimizing content, structure, and technical aspects of the site to make it more appealing to search engines.

Search engine optimization (SEO) is the process of improving a website's visibility in search engine results pages to increase organic (non-paid) traffic. This involves optimizing content, structure, and technical aspects of the site to make it more appealing to search engines.
HTML is a case-insensitive language.
SEO, or Search Engine Optimization, is the practice of improving a website's visibility on search engines like Google. It involves optimizing content, structure, and technical aspects of a site to rank higher in search results, thereby increasing organic traffic.
Meta tags are snippets of text in the HTML code of a webpage that provide information about the page's content to search engines and browsers. They are not visible to users but help with SEO by influencing how search engines index and display the page in search results. Common types include the title tag, description tag, and keywords tag.
The most preferable domain extension for SEO and ranking is ".com" because it is widely recognized, trusted by users, and often favored by search engines.
Cohort analysis in Google Analytics is a method of analyzing the behavior and performance of a group of users who share a common characteristic or experience within a specific time frame, allowing you to track their engagement and retention over time.
Users refer to individual visitors to your website, while sessions are the total number of visits to your website, which can include multiple visits by the same user.
To link Google Ads with Google Analytics, go to your Google Analytics account, click on "Admin," select the property you want to link, then under "Product Linking," click on "Google Ads Linking." Follow the prompts to select the Google Ads account you want to link, enable the linking, and click "Link accounts."
Pageviews count the total number of times a page is viewed, including multiple views by the same user. Unique pageviews count the number of sessions during which a page was viewed at least once, meaning each user is only counted once per session.
The source/medium report in Google Analytics shows where your website traffic is coming from. The "source" indicates the origin of the traffic (like a search engine or a specific website), while the "medium" describes the type of traffic (such as organic, referral, or paid). By analyzing this report, you can understand which channels are most effective in driving visitors to your site and optimize your marketing efforts accordingly.