95 Groundtruth Interview Questions and Answers | HR, Technical & Aptitude Prep

20 common asked question in every interview

Data Analytics

Ques:- What are some common data analysis tools and software

Asked In :- Vinove Software & Services Pvt Ltd, Hidden Brains InfoTech, Ziffity Solutions, STIC SOFT E-SOLUTIONS, Born Commerce, TNQ Technologies, MatchMove India, Sun Dew Solutions, Cloud Kinetics Technology Solutions, Recodem,

Right Answer:
Some common data analysis tools and software include:

1. Microsoft Excel
2. R
3. Python (with libraries like Pandas and NumPy)
4. SQL
5. Tableau
6. Power BI
7. SAS
8. SPSS
9. Google Analytics
10. Apache Spark

Data Analytics

Ques:- What is regression analysis and when is it used

Asked In :- Xoriant Solutions Pvt Ltd, Hidden Brains InfoTech, STIC SOFT E-SOLUTIONS, Fortunesoft IT Innovations, iROID Technologies, Dhruvsoft Services, Clear Trail Technologies, MatchMove India, Radicle Software, Spectra Medix India,

Right Answer:
Regression analysis is a statistical method used to examine the relationship between one dependent variable and one or more independent variables. It is used to predict outcomes, identify trends, and understand the strength of relationships in data.

Data Analytics

Ques:- What is data analysis and why is it important

Asked In :- Unyscape Infocom Pvt. Ltd., WSNE Consulting, AnAr Solutions, Netaxis IT Solutions (p), Rock Solid Solutions, Ziffity Solutions, Chegg India, Aranca (Mumbai), Indocosmo Systems, Fortunesoft IT Innovations,

Right Answer:
Data analysis is the process of inspecting, cleaning, and modeling data to discover useful information, draw conclusions, and support decision-making. It is important because it helps organizations make informed decisions, identify trends, improve efficiency, and solve problems based on data-driven insights.

Data Analytics

Ques:- What is a pivot table and how do you use it in Excel or other tools

Asked In :- Xoriant Solutions Pvt Ltd, Fluid AI, Hidden Brains InfoTech, WSNE Consulting, Netaxis IT Solutions (p), MattsenKumar Services, Protege Solutions, Trigent Software, iROID Technologies, TRICON INFOTECH PVT,

Right Answer:
A pivot table is a data processing tool that summarizes and analyzes data in a spreadsheet, like Excel. You use it by selecting your data range, then inserting a pivot table, and dragging fields into rows, columns, values, and filters to organize and summarize the data as needed.

Data Analytics

Ques:- What is exploratory data analysis (EDA)

Asked In :- Xoriant Solutions Pvt Ltd, Fluid AI, Rock Solid Solutions, Trigent Software, Aranca (Mumbai), Indocosmo Systems, Solace Infotech, Spadeworx Software Services, WFM, Recodem,

Right Answer:
Exploratory Data Analysis (EDA) is the process of analyzing and summarizing datasets to understand their main characteristics, often using visual methods. It helps identify patterns, trends, and anomalies in the data before applying formal modeling techniques.

Aptitude Crm Support Engineer Erp

Ques:- There is a 4 inch cube painted on all sides. This is cut down into of 1 inch cubes. What is the no of cubes which have no pointed sides?

Asked In :- ideamagix, ProActive, Oh Polly, icon plc, anand rathi securities, fractal analytics, us tech solutions, nitor infotech, groundtruth, demandbase,

Right Answer:
The number of 1-inch cubes that have no painted sides is 8.

Crm Developer Erp Seibel

Ques:- When do you use Property Sets in Siebel.

Asked In :- SBI Life Insurance, hcl bpo, freedom financial network, capita india, groundtruth, techila global services, the taxback group,

Right Answer:
Property Sets in Siebel are used to store and manage configuration settings and properties for various objects, such as business components, applets, and views. They allow for the customization of behavior and appearance without modifying the underlying code, enabling easier maintenance and updates.

Crm Developer Erp Seibel

Ques:- How do you recognise that a particular table (Base table ) can be extended?

Asked In :- MAHINDRA HOLIDAYS AND RESORTS INDIA LIMITED, Absyz Software Consulting, Megaworld, MamaEarth, Cast & Crew, Konverge, marlabs inc, boe, groundtruth, nurture software solutions pvt. ltd.,

Right Answer:
A base table can be extended if it has a primary key, is not a join table, and does not have any existing extensions or restrictions that prevent modification. Additionally, it should be designed to allow for additional fields or attributes without affecting its core functionality.

Crm Functional Consultant Erp Seibel

Ques:- What is IF table in EIM

Asked In :- GNH Solutions, Harry Corry, Concentric, The Learning Curve, ardene, groundtruth, onprem solution partners, datamark, inc.,

Right Answer:
The IF table in EIM (Enterprise Integration Manager) is used to store intermediate data during the import and export processes in Siebel. It acts as a staging area for data before it is processed into the target tables.

Crm Functional Consultant Erp Oracle Financial

Ques:- Choose the statement that is not true. Direct-path load a. Disables insert triggers on the table and enables them after the load completes. b. Disables referential integrity constraints and enables them after the load completes. c. Disables unique const

Asked In :- Novalnet e-Solutions, OfBusiness, Planet Spark, Affinity Global, NatWest Group, saxo bank, telus international, acumen solutions, cig, public outreach fundraising,

Right Answer:
c. Disables unique constraints and enables them after the load completes.

Ad-tech platforms

Ques:- What tools do you use to track ad performance, and how do you optimize for higher ROI

Asked In :- miq, groundtruth,

Right Answer:
I use tools like Google Analytics, AdWords, and Facebook Ads Manager to track ad performance. To optimize for higher ROI, I analyze key metrics such as click-through rates and conversion rates, A/B test different ad creatives, adjust targeting based on audience insights, and allocate budget to the best-performing channels.

Ad-tech platforms

Ques:- How do you measure and reduce ad fraud in programmatic campaigns

Asked In :- NextRoll, xdbs, taboola, annalect, groundtruth, bu,

Right Answer:
To measure and reduce ad fraud in programmatic campaigns, use the following methods:

1. **Implement Fraud Detection Tools**: Use third-party services like Integral Ad Science, DoubleVerify, or Moat to detect and block fraudulent traffic.
2. **Monitor Traffic Sources**: Analyze traffic sources and patterns to identify suspicious activity or anomalies.
3. **Set Up Viewability Metrics**: Ensure ads are viewable by measuring impressions and engagement rates.
4. **Use Whitelists and Blacklists**: Create whitelists for trusted publishers and blacklists for known fraudulent sites.
5. **Employ Bot Detection**: Use technologies that identify and filter out bot traffic.
6. **Analyze Conversion Rates**: Monitor conversion rates closely; unusually low rates may indicate fraud.
7. **Regular Audits**: Conduct regular audits of campaigns and traffic sources to identify and address potential fraud.

Ad-tech platforms

Ques:- What experience do you have with native advertising and its integration in Ad-Tech platforms

Asked In :- pubmatic, groundtruth, bu,

Right Answer:
I have experience with native advertising by implementing ad placements that blend seamlessly with content on various platforms, optimizing user engagement and click-through rates. I have worked on integrating native ads into existing ad-tech systems, ensuring they align with user experience and comply with guidelines.

Ad-tech platforms

Ques:- How do you stay updated with the latest trends in programmatic advertising and Ad-Tech

Asked In :- Vertoz Advertising, xdbs, taboola, pubmatic, groundtruth,

Right Answer:
I stay updated with the latest trends in programmatic advertising and Ad-Tech by regularly reading industry blogs, following key influencers on social media, attending webinars and conferences, subscribing to relevant newsletters, and participating in online forums and communities.

Ad-tech platforms

Ques:- Can you explain the difference between a Demand-Side Platform (DSP) and a Supply-Side Platform (SSP)

Asked In :- Amagi Media, Vertoz Advertising, annalect, groundtruth, bu,

Right Answer:
A Demand-Side Platform (DSP) is used by advertisers to buy ad inventory across multiple ad exchanges, allowing them to manage and optimize their ad campaigns. A Supply-Side Platform (SSP) is used by publishers to sell their ad inventory to advertisers, helping them maximize revenue by connecting with multiple DSPs.

Affiliate Marketing

Ques:- What affiliate networks or platforms have you worked with, and which do you prefer

Asked In :- groundtruth, cashkaro.com,

Right Answer:
I've worked with networks like Commission Junction (CJ Affiliate), ShareASale, Awin, Amazon Associates, and Impact. My preference often depends on the specific niche and campaign goals, but I find ShareASale user-friendly for beginners and Awin beneficial for accessing larger brands.

Affiliate Marketing

Ques:- What role does SEO and content marketing play in affiliate marketing success

Asked In :- i am a housewife, groundtruth,

Right Answer:
SEO and content marketing drive organic traffic to your affiliate links. Good SEO ensures your content ranks high in search results, while valuable content keeps visitors engaged and more likely to click on your affiliate links and make a purchase. Both increase visibility and conversions.

Affiliate Marketing

Ques:- How do you handle disputes or issues between affiliates and your company

Asked In :- groundtruth, ogads,

Right Answer:
Establish clear communication channels, investigate thoroughly, mediate fairly, and document everything.

Affiliate Marketing

Ques:- What tools or software do you use for affiliate tracking, reporting, or payouts

Asked In :- groundtruth,

Right Answer:
I use tools like:

* **Affiliate Networks' Built-in Tracking:** (e.g., Commission Junction, ShareASale, Awin, Impact)
* **Dedicated Tracking Software:** (e.g., Voluum, Everflow, HasOffers)
* **Analytics Platforms:** (e.g., Google Analytics with UTM parameters)
* **Spreadsheets:** (e.g., Google Sheets, Excel) for basic reporting and payout calculations.

Affiliate Marketing

Ques:- What KPIs do you use to measure the success of an affiliate program

Asked In :- i am a housewife, groundtruth, cashkaro.com,

Right Answer:
* **Conversion Rate:** Percentage of clicks that turn into desired actions (e.g., sales, leads).
* **Earnings Per Click (EPC):** Average revenue generated per click on affiliate links.
* **Average Order Value (AOV):** Average amount spent per transaction from affiliate referrals.
* **Click-Through Rate (CTR):** Percentage of impressions that result in a click on affiliate links.
* **Affiliate Revenue:** Total revenue generated through affiliate marketing efforts.
* **Return on Ad Spend (ROAS):** Revenue earned for every dollar spent on affiliate commissions and program costs.
* **Active Affiliates:** Number of affiliates actively promoting your products or services.

Previous Next

GroundTruth is a leading location technology company dedicated to helping businesses leverage the power of location data to drive growth and engage with their target audiences. With a focus on accuracy, relevance, and actionable insights, GroundTruth offers a suite of innovative solutions that enable businesses to understand consumer behavior, deliver personalized experiences, and measure the impact of their marketing efforts. At GroundTruth, we believe that location data is the key to unlocking valuable insights into consumer preferences, habits, and intent. That's why we've developed a proprietary platform that harnesses the power of location intelligence to provide businesses with real-time, actionable information about their customers and competitors. Our comprehensive suite of solutions includes location-based advertising, foot traffic attribution, audience targeting, and more. Whether you're a retailer looking to drive foot traffic to your stores or a marketer seeking to reach specific audiences with targeted campaigns, GroundTruth offers the tools and expertise you need to succeed. One of the key strengths of GroundTruth lies in our commitment to innovation and data accuracy. We continuously invest in research and development to enhance our platform and ensure that our location data is up-to-date, reliable, and actionable. In conclusion, GroundTruth is more than just a location technology company – we're a strategic partner for businesses seeking to harness the power of location data to drive growth and engage with their audiences. With our innovative solutions, industry expertise, and commitment to excellence, we are poised to help businesses succeed in today's competitive marketplace.

Find Interview Questions for Groundtruth

What makes Takluu valuable for interview preparation?

Get Our Mobile App

Programming

Reasoning

Network & Telecom

Management

What makes Takluu valuable for interview preparation?