40 Ism Interview Questions and Answers | HR, Technical & Aptitude Prep

Right Answer:
Key performance indicators (KPIs) in market research are measurable values that help assess the effectiveness and success of marketing strategies. Common KPIs include customer satisfaction scores, market share, brand awareness, conversion rates, and return on investment (ROI).

Market Research

Ques:- What is a target market and how do you identify it

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Right Answer:
A target market is a specific group of consumers that a business aims to reach with its products or services. To identify it, you can analyze demographics (age, gender, income), psychographics (interests, values), geographic location, and buying behavior to determine the characteristics of your ideal customers.

Market Research

Ques:- What is customer segmentation and how is it useful

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Right Answer:
Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics, such as demographics, behaviors, or preferences. It is useful because it allows businesses to tailor their marketing strategies, improve customer targeting, enhance product development, and increase customer satisfaction by addressing the specific needs of each segment.

Market Research

Ques:- How do you present market research findings to stakeholders

Asked In :- WSNE Consulting, Varite India, IRIS KPO RESOURCING INDIA PVT, FYERS Securities, Shipmnts, Pragmasys Consulting, Blackbuck Insights, Xpheno, Quess Corp, Naaptol,

Right Answer:
To present market research findings to stakeholders, I would:

1. **Summarize Key Insights**: Highlight the most important findings and trends.
2. **Use Visuals**: Incorporate charts, graphs, and infographics for clarity.
3. **Tailor the Message**: Adapt the presentation to the audience's interests and knowledge level.
4. **Provide Context**: Explain the methodology and relevance of the research.
5. **Encourage Discussion**: Allow time for questions and feedback to engage stakeholders.

Market Research

Ques:- What is the difference between primary and secondary research

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Right Answer:
Primary research involves collecting new data directly from sources, such as surveys or interviews, while secondary research involves analyzing existing data that has already been collected by others, such as reports or studies.

Networking

Ques:- What is the advantage of Ring network ? Compare it with ethernet

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Networking

Ques:- what is frame realy

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Comments

Admin May 17, 2020

Frame Relay is a high-performance WAN protocol that
operates at the physical and data link layers of the OSI
reference model. Frame Relay originally was designed for
use across Integrated Services Digital Network (ISDN)
interfaces. Today, it is used over a variety of other
network interfaces as well. This chapter focuses on Frame
Relay's specifications and applications in the context of
WAN services.
Frame Relay is an example of a packet-switched technology.
Packet-switched networks enable end stations to dynamically
share the network medium and the available bandwidth. The
following two techniques are used in packet-switching
technology:
â€¢Variable-length packets
â€¢Statistical multiplexing

Admin May 17, 2020

Frame Relay is a high-performance WAN protocol that
operates at the physical and data link layers of the OSI
reference model. Frame Relay originally was designed for
use across Integrated Services Digital Network (ISDN)
interfaces and but frame relay is costly in compare with
others

Networking

Ques:- What is the type of dsl technologies ?

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Comments

Admin May 17, 2020

DSL Meant for Digital Subscriber Line. There are both type
of technologies are there. Symetric and asymetric also. For
HDSL, ADSL, RADSL etc. HDSL is Symmetric. ADSL is
Asymmetric.

Admin May 17, 2020

asymmetric or symmetric

Networking

Ques:- What is CIDR?

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Network Engineer Networking

Ques:- What do you mean by LRC?

Asked In :- Pluribus Networks India, SMS India, daktronics, saipa, red cross youth, ism,

Right Answer:
LRC stands for Longitudinal Redundancy Check. It is an error-detecting code used to check the integrity of data by adding a checksum value at the end of a data block, which represents the sum of the data bytes.

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