Ques:- What is customer segmentation and how is it useful
Asked In :-
Aranca (Mumbai), Vestas Wind Technology India, E2E Research, MAHINDRA HOLIDAYS AND RESORTS INDIA LIMITED, Shipmnts, CHIPSY, Peoplefy Infosolutions, CBRE Group, Pragmasys Consulting, Bajaj Finserv Lending,
Right Answer:
Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics, such as demographics, behaviors, or preferences. It is useful because it allows businesses to tailor their marketing strategies, improve customer targeting, enhance product development, and increase customer satisfaction by addressing the specific needs of each segment.
Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics, such as demographics, behaviors, or preferences. It is useful because it allows businesses to tailor their marketing strategies, improve customer targeting, enhance product development, and increase customer satisfaction by addressing the specific needs of each segment.
