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John Keells Interview Questions and Answers
Ques:- Can you share an example of how you’ve adapted to different team dynamics in the past
Right Answer:
In my previous job, I worked with a team that had a very collaborative culture, where everyone shared ideas openly. I adapted by actively participating in discussions and encouraging quieter team members to share their thoughts. Later, I joined a different team that was more structured and focused on individual tasks. I adjusted by taking more initiative in my work and providing regular updates to keep everyone informed. This flexibility helped me contribute effectively in both environments.
Ques:- Tell us about a situation where you had to learn a new skill or technology quickly to succeed in your role
Right Answer:
In my previous job, I was assigned to a project that required knowledge of a new programming language, Python. I had only a basic understanding of it, so I dedicated a week to online courses and tutorials. I practiced by building small projects and sought help from colleagues who were experienced in Python. By the end of the week, I was able to contribute effectively to the project, and we successfully met our deadlines.
Ques:- What steps do you take to ensure that you can pivot quickly when necessary
Right Answer:
To ensure I can pivot quickly when necessary, I take the following steps:

1. Stay informed about industry trends and changes.
2. Maintain flexibility in my plans and strategies.
3. Foster open communication with my team to share insights and feedback.
4. Regularly assess and review project progress and outcomes.
5. Develop a mindset that embraces change and encourages innovation.
Ques:- Your client is a ski resort. Global warming has made it such that natural snowfall has been reduced by 50%. They client is concerned. What should they do and why?
Right Answer:
The ski resort should invest in snowmaking technology to create artificial snow, diversify their offerings to include activities that don't rely on snow (like mountain biking or hiking), and promote year-round tourism to reduce dependence on winter snowfall.
Ques:- An asteroid is going to hit the earth and destroy 100% of it. You have several options: create a missile to destroy it (blowing it into several particles which will still impact the earth but destroy only 50%), or create a missile to push it out of the way (this only has a 50% chance of working though). Which alternative do you pick?
Right Answer:
I would choose to create a missile to push it out of the way, as it has a chance to completely avoid the impact.
Ques:- An elevator company wants to know why their sales have fallen and with it their profits. Quantify the loss they have made. Tell me how we need to get around it.
Right Answer:
To quantify the loss, analyze sales data over the past year, comparing it to previous years to identify the percentage decrease in sales and profits. For example, if sales dropped from $1 million to $700,000, that’s a 30% decrease, leading to a proportional profit loss.

To address the issue, conduct market research to understand customer needs, improve product features, enhance marketing strategies, and explore new markets or partnerships. Additionally, gather feedback from customers and sales teams to identify specific pain points and adjust offerings accordingly.
Ques:- Over the past few years, our client, a retail bank, has gone national from few branches in one state to 200 branches across country. Although some of the branches performing well, the company as a whole is losing lot of money specifically in four metro cities. How would you analyze this problem?
Right Answer:
1. **Data Analysis**: Collect and analyze financial data from all branches, focusing on the four metro cities. Look at revenue, expenses, and customer demographics.

2. **Performance Metrics**: Identify key performance indicators (KPIs) such as customer acquisition cost, average transaction value, and branch profitability.

3. **Market Research**: Conduct market research to understand the competitive landscape, customer preferences, and economic conditions in the metro cities.

4. **Branch Operations Review**: Evaluate the operational efficiency of the branches in the metro cities, including staffing, service quality, and product offerings.

5. **Customer Feedback**: Gather feedback from customers in those areas to identify pain points and areas for improvement.

6. **Identify Trends**: Look for trends in customer behavior, such as changes in banking habits or preferences for digital services.

7. **Benchmarking**: Compare the performance of the underperforming branches with successful branches in other regions to identify best practices.

8. **Strategic
Ques:- How do you present market research findings to stakeholders
Right Answer:
To present market research findings to stakeholders, I would:

1. **Summarize Key Insights**: Highlight the most important findings and trends.
2. **Use Visuals**: Incorporate charts, graphs, and infographics for clarity.
3. **Tailor the Message**: Adapt the presentation to the audience's interests and knowledge level.
4. **Provide Context**: Explain the methodology and relevance of the research.
5. **Encourage Discussion**: Allow time for questions and feedback to engage stakeholders.
Ques:- What tools are commonly used for market research
Right Answer:
Common tools used for market research include surveys (like SurveyMonkey), focus groups, interviews, Google Trends, social media analytics, and data analysis software (like SPSS or Tableau).
Ques:- How do you measure customer satisfaction through market research
Right Answer:
Customer satisfaction can be measured through market research by using surveys, interviews, and focus groups to gather feedback on customer experiences. Key metrics include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Analyzing this data helps identify areas for improvement and overall satisfaction levels.
Ques:- How do you conduct a market survey
Right Answer:
To conduct a market survey, follow these steps:

1. Define the objective: Determine what information you need.
2. Identify the target audience: Decide who you want to survey.
3. Choose the survey method: Select between online, phone, face-to-face, or mail surveys.
4. Design the questionnaire: Create clear and concise questions.
5. Collect data: Distribute the survey to your target audience.
6. Analyze the results: Review the responses and extract insights.
7. Report findings: Summarize the results and present them to stakeholders.
Ques:- What is SWOT analysis and how is it used in research
Right Answer:
SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business or project. In research, it helps in understanding the internal and external factors that can impact decision-making and strategy development.
Ques:- What are the different types of matching such as 2 way, 3 way or 4 way and why these are required?
Right Answer:
In supply chain management, matching refers to the process of verifying and reconciling documents related to a purchase. The different types of matching are:

1. **Two-Way Matching**: Compares the purchase order and the invoice. This ensures that the goods received match what was ordered and billed.

2. **Three-Way Matching**: Compares the purchase order, the invoice, and the receiving report. This ensures that the order, the invoice, and the actual goods received are all consistent.

3. **Four-Way Matching**: Compares the purchase order, the invoice, the receiving report, and the contract or agreement. This ensures that all aspects of the transaction are aligned, including terms and conditions.

These matching processes are required to prevent discrepancies, ensure accuracy in payments, and maintain financial control within the supply chain.
Ques:- What are the GL postings in Stock revaluation and stock adjustment transactions?
Right Answer:
In stock revaluation, the GL postings typically involve adjusting the inventory account to reflect the new value of the stock, along with a corresponding entry to a revaluation surplus or expense account. In stock adjustment transactions, the GL postings usually involve adjusting the inventory account for the quantity change and reflecting any gain or loss in the appropriate expense or income account.
Ques:- What would be your sourcing strategy to buy low value items?
Right Answer:
My sourcing strategy for low-value items would involve consolidating purchases to achieve bulk discounts, using a competitive bidding process to select suppliers, establishing long-term relationships with reliable vendors, and leveraging e-procurement tools to streamline the purchasing process and reduce administrative costs.
Ques:- Explain SCOR and CFPR models
Right Answer:
SCOR (Supply Chain Operations Reference) is a model that provides a framework for evaluating and improving supply chain performance through standardized processes, metrics, and best practices. It focuses on five key processes: Plan, Source, Make, Deliver, and Return.

CFPR (Collaborative Forecasting, Planning, and Replenishment) is a model that emphasizes collaboration among supply chain partners to improve forecasting accuracy, streamline planning processes, and enhance inventory replenishment. It aims to align supply and demand more effectively through shared information and joint decision-making.
Ques:- Explain complete supply chain cycle starting from Business Planning to Sales and including procurement(for MTO and MTS environment)?
Right Answer:
The complete supply chain cycle includes the following steps:

1. **Business Planning**: Define overall business goals, demand forecasts, and inventory strategies.
2. **Demand Planning**: Analyze market trends and customer needs to create accurate demand forecasts.
3. **Procurement**: Source raw materials and components based on demand forecasts. This can vary for Make-to-Order (MTO) and Make-to-Stock (MTS):
- **MTO**: Procure materials only after receiving customer orders.
- **MTS**: Procure materials in advance to maintain stock for anticipated demand.
4. **Production Planning**: Schedule and plan production activities based on demand and inventory levels.
5. **Manufacturing**: Produce goods according to the production plan, ensuring quality and efficiency.
6. **Inventory Management**: Monitor and manage inventory levels to balance supply with demand, minimizing excess stock or shortages.
7. **Distribution**: Plan and execute the transportation of finished goods to warehouses
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