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JustDial Interview Questions and Answers
Ques:- How can you track conversions in Google Analytics?
Right Answer:

You can track conversions in Google Analytics by setting up Goals or using E-commerce tracking. Goals can be defined based on specific actions like form submissions or page views, while E-commerce tracking allows you to monitor sales and transactions.

Ques:- What is the difference between pageviews and unique pageviews?
Right Answer:

Pageviews count the total number of times a page is viewed, including multiple views by the same user. Unique pageviews count the number of sessions during which a page was viewed at least once, meaning each user is only counted once per session.

Ques:- What is the tracking code in Google Analytics and how does it work?
Right Answer:

The tracking code in Google Analytics is a snippet of JavaScript that you place on your website. It collects data about user interactions and sends it to Google Analytics servers for processing. This code tracks metrics like page views, sessions, and user behavior, allowing you to analyze website performance and user engagement.

Ques:- How do you track user behavior flow through your website?
Right Answer:

To track user behavior flow through your website, you can use Google Analytics' Behavior Flow report, which visualizes the paths users take from one page or event to another. Additionally, you can set up goals and funnels to analyze specific user journeys and track events to capture interactions on your site.

Ques:- What is a bounce rate and why does it matter?
Right Answer:

Bounce rate is the percentage of visitors who leave a website after viewing only one page without interacting further. It matters because a high bounce rate may indicate that the content is not engaging or relevant to visitors, which can affect overall site performance and conversion rates.

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