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Marc Edward Agency Interview Questions and Answers
Ques:- What are the different types of data analysis
Right Answer:
The different types of data analysis are:

1. Descriptive Analysis
2. Diagnostic Analysis
3. Predictive Analysis
4. Prescriptive Analysis
5. Exploratory Analysis
Ques:- What is SWOT analysis and how is it used in research
Right Answer:
SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business or project. In research, it helps in understanding the internal and external factors that can impact decision-making and strategy development.
Ques:- How do you present market research findings to stakeholders
Right Answer:
To present market research findings to stakeholders, I would:

1. **Summarize Key Insights**: Highlight the most important findings and trends.
2. **Use Visuals**: Incorporate charts, graphs, and infographics for clarity.
3. **Tailor the Message**: Adapt the presentation to the audience's interests and knowledge level.
4. **Provide Context**: Explain the methodology and relevance of the research.
5. **Encourage Discussion**: Allow time for questions and feedback to engage stakeholders.
Ques:- What are the different types of market research
Right Answer:
The different types of market research are:

1. Primary Research
- Surveys
- Interviews
- Focus Groups
- Observations

2. Secondary Research
- Market Reports
- Academic Journals
- Industry Publications
- Online Databases

3. Qualitative Research
- In-depth Interviews
- Focus Groups
- Ethnographic Studies

4. Quantitative Research
- Surveys with numerical data
- Experiments
- Statistical Analysis

5. Descriptive Research
6. Exploratory Research
7. Causal Research
Ques:- What tools are commonly used for market research
Right Answer:
Common tools used for market research include surveys (like SurveyMonkey), focus groups, interviews, Google Trends, social media analytics, and data analysis software (like SPSS or Tableau).
Ques:- What is sampling and what are the types of sampling techniques
Right Answer:
Sampling is the process of selecting a subset of individuals or items from a larger population to estimate characteristics of the whole population. The main types of sampling techniques are:

1. **Probability Sampling**: Each member of the population has a known chance of being selected. Types include:
- Simple Random Sampling
- Systematic Sampling
- Stratified Sampling
- Cluster Sampling

2. **Non-Probability Sampling**: Not all members have a known or equal chance of being selected. Types include:
- Convenience Sampling
- Judgmental Sampling
- Quota Sampling
- Snowball Sampling
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