Ques:- A tire manufacturer in Vietnam has been the only player in that market due to high tariffs on imports. They dominate the tire industry. As it stands, the tariff is 50% of the total cost to produce and ship a tire to Vietnam. Because of the forces of globalization and lower consumer prices, the Vietnamese government decided to lower the tariff by 5% a year for the next ten years. The company is very concerned about this change, as it will radically alter the landscape of the industry in Vietnam. They hire you to assess the situation and advise them on what steps to take.
Asked In :-
Unyscape Infocom Pvt. Ltd., Netaxis IT Solutions (p), Fortunesoft IT Innovations, RANDSTAD INDIA PVT, MatchMove India, ISKPRO, NSOFT SOLUTIONS, infobell IT solutions, Promact Infotech, Newt Global India,
Right Answer:
The tire manufacturer should take the following steps:
1. **Cost Reduction**: Focus on reducing production costs to maintain competitiveness as tariffs decrease.
2. **Market Research**: Analyze potential competitors and market trends to understand the impact of reduced tariffs.
3. **Product Differentiation**: Invest in innovation and quality improvements to differentiate their products from potential imports.
4. **Strategic Partnerships**: Consider forming alliances with local distributors or retailers to strengthen market presence.
5. **Diversification**: Explore opportunities to diversify product offerings or enter new markets to mitigate risks.
6. **Advocacy**: Engage with the government to discuss potential support measures for local manufacturers.
7. **Long-term Planning**: Develop a long-term strategy that anticipates further tariff reductions and prepares for increased competition.
The tire manufacturer should take the following steps:
1. **Cost Reduction**: Focus on reducing production costs to maintain competitiveness as tariffs decrease.
2. **Market Research**: Analyze potential competitors and market trends to understand the impact of reduced tariffs.
3. **Product Differentiation**: Invest in innovation and quality improvements to differentiate their products from potential imports.
4. **Strategic Partnerships**: Consider forming alliances with local distributors or retailers to strengthen market presence.
5. **Diversification**: Explore opportunities to diversify product offerings or enter new markets to mitigate risks.
6. **Advocacy**: Engage with the government to discuss potential support measures for local manufacturers.
7. **Long-term Planning**: Develop a long-term strategy that anticipates further tariff reductions and prepares for increased competition.