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Nus investment society Interview Questions and Answers
Ques:- What is credit rating? What are its main features?
Right Answer:
Credit rating is an assessment of the creditworthiness of an individual, company, or government, indicating their ability to repay borrowed money.

Main features include:
1. **Rating Scale**: Ratings are typically expressed in letter grades (e.g., AAA, AA, A, etc.).
2. **Risk Assessment**: It evaluates the likelihood of default on debt obligations.
3. **Independent Evaluation**: Conducted by credit rating agencies.
4. **Impact on Borrowing Costs**: Higher ratings usually lead to lower interest rates on loans.
5. **Periodic Review**: Ratings can change based on financial performance and market conditions.
Ques:- What are the different types of market research
Right Answer:
The different types of market research are:

1. Primary Research
- Surveys
- Interviews
- Focus Groups
- Observations

2. Secondary Research
- Market Reports
- Academic Journals
- Industry Publications
- Online Databases

3. Qualitative Research
- In-depth Interviews
- Focus Groups
- Ethnographic Studies

4. Quantitative Research
- Surveys with numerical data
- Experiments
- Statistical Analysis

5. Descriptive Research
6. Exploratory Research
7. Causal Research
Ques:- What is SWOT analysis and how is it used in research
Right Answer:
SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business or project. In research, it helps in understanding the internal and external factors that can impact decision-making and strategy development.
Ques:- What are the steps involved in the market research process
Right Answer:
1. Define the problem and research objectives.
2. Develop the research plan.
3. Collect the data.
4. Analyze the data.
5. Present the findings.
6. Make decisions based on the research.
Ques:- What are buyer personas and how are they created
Right Answer:
Buyer personas are semi-fictional representations of a company's ideal customers, based on market research and real data about existing customers. They are created by gathering information through surveys, interviews, and analyzing customer demographics, behaviors, and motivations to identify common traits and needs.
Ques:- What is sampling and what are the types of sampling techniques
Right Answer:
Sampling is the process of selecting a subset of individuals or items from a larger population to estimate characteristics of the whole population. The main types of sampling techniques are:

1. **Probability Sampling**: Each member of the population has a known chance of being selected. Types include:
- Simple Random Sampling
- Systematic Sampling
- Stratified Sampling
- Cluster Sampling

2. **Non-Probability Sampling**: Not all members have a known or equal chance of being selected. Types include:
- Convenience Sampling
- Judgmental Sampling
- Quota Sampling
- Snowball Sampling
Ques:- Lets say our bank has hired you to determine how it can grow in the local market, specifically in retail banking. What are the factors you would look at to assess the situation? What is your recommendation?
Right Answer:
To assess the situation for growing in retail banking, I would look at the following factors:

1. **Market Analysis**: Understand the local demographics, customer needs, and preferences.
2. **Competitor Analysis**: Identify key competitors, their offerings, strengths, and weaknesses.
3. **Customer Feedback**: Gather insights from current customers about their experiences and expectations.
4. **Product Offerings**: Evaluate existing products and services for relevance and competitiveness.
5. **Technology Adoption**: Assess the bank's digital capabilities and online banking services.
6. **Regulatory Environment**: Understand any regulations that may impact retail banking operations.
7. **Marketing Strategies**: Review current marketing efforts and their effectiveness in reaching target customers.

**Recommendation**: Focus on enhancing digital banking services, tailor products to meet local needs, improve customer service, and implement targeted marketing campaigns to attract new customers while retaining existing ones.
Ques:- The client is a high tech company that manufactures crystal giftware. The market for crystal giftware is growing at 3% a year yet the client is experiencing declining sales and shrinking market share. Why is market share declining? What can we do about it?
Right Answer:
The client's market share may be declining due to factors such as increased competition, changing consumer preferences, lack of innovation, poor marketing strategies, or pricing issues. To address this, the client can conduct market research to understand customer needs, improve product quality and design, enhance marketing efforts, explore new distribution channels, and consider competitive pricing strategies.
Ques:- An asteroid is going to hit the earth and destroy 100% of it. You have several options: create a missile to destroy it (blowing it into several particles which will still impact the earth but destroy only 50%), or create a missile to push it out of the way (this only has a 50% chance of working though). Which alternative do you pick?
Right Answer:
I would choose to create a missile to push it out of the way, as it has a chance to completely avoid the impact.
Ques:- Should a drug company build a remote call center?
Right Answer:
Yes, a drug company should consider building a remote call center to improve customer support, enhance accessibility, and reduce operational costs.
Ques:- A leverage buyout firm is considering buying a company that owns proprietary database of real time Federal Aviation Administration database on every commercial flight in America and its current flight status. Should they buy the company?
Right Answer:
Yes, they should consider buying the company if the database provides valuable insights, has a competitive advantage, and can generate revenue through licensing or services.
Ques:- What are fixed type contracts in procurement processes?
Right Answer:
Fixed type contracts, also known as fixed-price contracts, are agreements where the buyer pays a set price for a specified product or service, regardless of the actual costs incurred by the seller. This type of contract provides cost certainty for the buyer and incentivizes the seller to control costs and complete the project efficiently.
Ques:- What is your planning to complete the project successfully.
Right Answer:
To complete the project successfully, I will:

1. Define clear project goals and objectives.
2. Develop a detailed project plan with timelines and milestones.
3. Allocate resources effectively, ensuring the right skills are in place.
4. Establish a communication plan for regular updates and feedback.
5. Monitor progress closely and adjust the plan as needed.
6. Identify and manage risks proactively.
7. Foster teamwork and collaboration among all stakeholders.
Ques:- Why do we have two types of scheduling options in Primavera – Retained logic and progress override? What is the difference between the two and when is either one selected?
Right Answer:
In Primavera, we have two types of scheduling options: Retained Logic and Progress Override.

- **Retained Logic** maintains the original relationships and dependencies between tasks, ensuring that the schedule reflects the planned sequence of work. It is selected when you want to keep the integrity of the project plan intact.

- **Progress Override** allows for adjustments to the schedule based on actual progress, which can change the relationships between tasks. It is selected when you need to reflect real-time updates and changes in task completion that may affect the overall schedule.

Use Retained Logic for accurate planning and Progress Override for flexibility in managing ongoing project changes.
Ques:- Daily job contribution role
Right Answer:
My daily job contribution role involves coordinating team activities, tracking project progress, managing timelines, facilitating communication among stakeholders, and ensuring that project goals are met efficiently.
Ques:- How should changes controlled?
Right Answer:
Changes should be controlled through a formal change management process that includes documenting the change request, assessing its impact, obtaining necessary approvals, and communicating the changes to all stakeholders.
Ques:- What is data interpretation and why is it important
Right Answer:

Data interpretation is the process of reviewing, analyzing, and making sense of data in order to extract useful insights and meaning. It involves understanding what the data is telling you — beyond just the numbers — so you can make informed decisions, spot patterns, and solve problems.

It’s not just about collecting data; it’s about understanding what that data means.

🔍 Why Is Data Interpretation Important?

1. Turns Raw Data into Insights
Without interpretation, data is just numbers. Interpreting it reveals trends, relationships, and key findings.

2. Supports Better Decision-Making
Good interpretation helps individuals, businesses, and organizations make smart, evidence-based decisions.

3. Identifies Patterns and Problems
It helps you understand what’s working, what’s not, and what needs improvement.

4. Improves Communication
Clear interpretation makes it easier to explain data to others — whether in reports, presentations, or discussions.

5. Drives Strategy and Planning
Whether you’re running a business, doing research, or managing a project — interpreting data helps you plan for the future based on facts.

Explanation:

Imagine you’re analyzing customer feedback from a survey. Data interpretation helps you move from:

  • “50 customers gave a rating of 3”
    to

  • “Many customers feel neutral about our service — we may need to improve the experience.”

That’s how data interpretation transforms numbers into action.

Ques:- What is the role of data trends and patterns in data interpretation
Right Answer:

Trends and patterns in data help you see the bigger picture. They show how values change over time, how different variables are connected, and what behaviors or outcomes are repeating. Spotting trends and patterns makes raw numbers meaningful — and helps you make smarter decisions.

🔍 Why Trends and Patterns Matter in Data Interpretation:

1. Reveal What’s Changing
Trends show the direction of data over time — whether it’s going up, down, or staying stable.
✅ Example: An increasing sales trend signals business growth.

2. Help Predict Future Outcomes
If a pattern keeps repeating, you can often use it to forecast what’s likely to happen next.
✅ Example: If customer visits always drop in August, you can plan ahead.

3. Identify Relationships
Patterns show how two variables may be connected.
✅ Example: If higher website traffic always leads to more sales, you’ve found a useful link.

4. Spot Problems or Opportunities
Unexpected changes or breaks in a trend can signal issues — or reveal new chances for improvement.
✅ Example: A sudden drop in customer satisfaction may alert you to a service issue.

5. Support Data-Driven Decisions
Trends and patterns turn raw data into actionable insights, helping teams make informed choices backed by evidence.

Ques:- What is the difference between mean, median, and mode, and how are they used in data interpretation
Right Answer:

Mean, median, and mode are the three main measures of central tendency. They help you understand the “center” or most typical value in a set of numbers. While they all give insight into your data, each one works slightly differently and is useful in different situations.

🔹 Mean (Average)

  • What it is: The sum of all values divided by the number of values.

  • Formula: Mean = (Sum of all values) ÷ (Number of values)

  • When to use: When you want the overall average, and your data doesn’t have extreme outliers.

📊 Example:
Data: 5, 10, 15
Mean = (5 + 10 + 15) ÷ 3 = 30 ÷ 3 = 10

✅ Interpretation: The average value in the dataset is 10.

🔹 Median (Middle Value)

  • What it is: The middle value when all numbers are arranged in order.

  • When to use: When your data has outliers or is skewed, and you want the true center.

📊 Example:
Data: 3, 7, 9, 12, 50
Sorted order → Middle value = 9
(Median is not affected by 50 being much larger.)

✅ Interpretation: Half the values are below 9 and half are above.

🔹 Mode (Most Frequent Value)

  • What it is: The number that appears most often in the dataset.

  • When to use: When you want to know which value occurs the most (especially for categorical data).

📊 Example:
Data: 2, 4, 4, 4, 6, 7
Mode = 4 (because it appears the most)

✅ Interpretation: The most common value in the dataset is 4.

📌 Summary Table:

Measure Best For Sensitive to Outliers? Works With
Mean Average of all values Yes Numerical data
Median Center value No Ordered numerical data
Mode Most frequent value No Numerical or categorical data
Ques:- How do you interpret data in line graphs and bar charts
Right Answer:

Line graphs and bar charts are two of the most common tools used to visualize and interpret data. Both help you identify trends, make comparisons, and draw conclusions, but they are used in slightly different ways.

📈 Interpreting Line Graphs:

A line graph shows how data changes over time. It connects data points with lines, making it easy to spot trends or patterns.

How to interpret:

  • Read the title and axis labels (x-axis usually shows time; y-axis shows value).

  • Look for upward or downward trends (is the line rising, falling, or flat?).

  • Identify peaks (high points) and dips (low points).

  • Note sudden changes — sharp rises or drops can indicate important events.

✅ Example:

A line graph showing monthly sales over a year:

  • If the line steadily rises from January to December, it means sales are increasing.

  • A sharp drop in August might indicate a seasonal slowdown.

📊 Interpreting Bar Charts:

A bar chart compares values across categories using rectangular bars. The height or length of each bar represents the size of the value.

How to interpret:

  • Check the axis labels to understand what each bar represents.

  • Compare the heights of the bars — taller bars mean higher values.

  • Look for patterns (e.g., which category performs best or worst).

  • Grouped or stacked bar charts allow comparisons within sub-categories.

✅ Example:

A bar chart comparing product sales:

  • If Product A’s bar is twice as tall as Product B’s, it means Product A sold twice as much.

  • If all bars are similar, sales are evenly distributed across products.

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