Find Interview Questions for O P Jindal Global University

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Online marketing, also known as digital marketing, refers to the practice of promoting products or services using the internet and digital channels. This includes strategies like search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising to reach and engage with potential customers.

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Search engine optimization (SEO) is the process of improving a website's visibility in search engine results pages to increase organic (non-paid) traffic. This involves optimizing content, structure, and technical aspects of the site to make it more appealing to search engines.

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Forum submission is the process of participating in online discussion forums by posting relevant content and including links to your website. It can help promote your website by driving traffic and improving visibility, but its effectiveness for SEO depends on the quality of the forum and the relevance of the content shared.

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The most preferable domain extension for SEO and ranking is ".com" because it is widely recognized, trusted by users, and often favored by search engines.

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Domain age refers to how long a domain name has been registered and active on the internet. Yes, domain age can play a role in SEO, as older domains may be perceived as more trustworthy and authoritative by search engines, potentially leading to better rankings.

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To create custom reports in Google Analytics, go to the "Customization" tab, select "Custom Reports," click on the "+ New Custom Report" button, define the report name, choose the metrics and dimensions you want to include, and then save the report.

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You can segment users in Google Analytics by creating segments based on dimensions and metrics such as demographics, behavior, traffic sources, or custom criteria. This can be done in the "Segments" section of the reporting interface, where you can apply predefined segments or create new ones to analyze specific user groups.

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To implement event tracking in GA4, you can use the following methods:

1. **Automatically collected events**: GA4 automatically tracks certain events like page views and first visits without any additional setup.

2. **Enhanced measurement**: Enable enhanced measurement in your GA4 property settings to automatically track events like scrolls, outbound clicks, and video engagement.

3. **Custom events**: Use the GA4 Measurement Protocol or the gtag.js library to send custom events. You can define the event name and parameters in your code.

4. **Google Tag Manager**: Set up triggers and tags in Google Tag Manager to track specific user interactions and send them as events to GA4.

Make sure to test your implementation using the DebugView in GA4 to verify that events are being tracked correctly.

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To link Google Ads with Google Analytics, go to your Google Analytics account, click on "Admin," select the property you want to link, then under "Product Linking," click on "Google Ads Linking." Follow the prompts to select the Google Ads account you want to link, enable the linking, and click "Link accounts."

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The source/medium report in Google Analytics shows where your website traffic is coming from. The "source" indicates the origin of the traffic (like a search engine or a specific website), while the "medium" describes the type of traffic (such as organic, referral, or paid). By analyzing this report, you can understand which channels are most effective in driving visitors to your site and optimize your marketing efforts accordingly.

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To handle mismatches between ARXML versions, I would first identify the differences in the schema and data elements between the versions. Then, I would update the integration tools and scripts to accommodate these changes, ensuring backward compatibility where possible. Additionally, I would collaborate with stakeholders to validate the updated ARXML files and perform thorough testing to ensure that the system functions correctly with the new version. Finally, I would document the changes and provide training if necessary to ensure smooth adoption.

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The role of an AUTOSAR Stack Integration Lead is to oversee the integration of the AUTOSAR software stack into vehicle systems, ensuring that all components work together seamlessly. This includes coordinating between different teams, managing the integration process, resolving technical issues, and ensuring compliance with AUTOSAR standards.

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To ensure SEO best practices and responsiveness in AEM-based websites, I would:

1. Use AEM's built-in SEO features like metadata management for titles, descriptions, and keywords.
2. Implement clean and user-friendly URLs using AEM's URL mapping.
3. Optimize images and use alt tags for accessibility.
4. Ensure mobile responsiveness by using responsive design principles and AEM's responsive grid system.
5. Utilize AEM's support for structured data (like schema.org) to enhance search visibility.
6. Regularly test website performance and loading speed, optimizing assets as needed.
7. Create an XML sitemap and robots.txt file to guide search engines.
8. Monitor and analyze SEO performance using tools like Google Analytics and Search Console.

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The ARM instruction set is a 32-bit architecture that provides a wide range of instructions and addressing modes, while the Thumb instruction set is a 16-bit compressed version of the ARM instruction set that uses fewer bits per instruction, allowing for more efficient use of memory. Thumb instructions are generally smaller and can improve performance in memory-constrained environments, but they have a more limited set of instructions compared to ARM.

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The AEM Dispatcher is a caching and load balancing tool for Adobe Experience Manager (AEM) that helps improve performance and scalability. To configure it for caching and load balancing, you need to:

1. **Install the Dispatcher module** on your web server (e.g., Apache or IIS).
2. **Set up the dispatcher configuration file** (dispatcher.any) to define caching rules, such as which content to cache and for how long.
3. **Configure the cache** by specifying the paths to cache and the rules for invalidation.
4. **Set up load balancing** by defining multiple AEM instances in the configuration, allowing the dispatcher to distribute requests among them.
5. **Enable and configure the filters** to control which requests are cached and which are forwarded to AEM.

After making these configurations, restart the web server to apply the changes.

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.NET is a software development framework created by Microsoft that allows developers to build and run applications on Windows. It supports multiple programming languages and provides tools and libraries for building web, desktop, and mobile applications.

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Examples of analytical functions in SQL Server include:

1. ROW_NUMBER()
2. RANK()
3. DENSE_RANK()
4. NTILE()
5. SUM() OVER()
6. AVG() OVER()
7. COUNT() OVER()

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A stored procedure is a precompiled collection of one or more SQL statements that can be executed as a single unit to perform a specific task in a database.