Ques:- A cable TV company from Canada, World View, had recently entered the US market in the northeast to expand its market share. World View saw this move as an opportunity to capture a large part of the US market (4MM consumers) in a market with very little competition. However, in the last couple of years, much to the surprise of management, World View has been unable to make a profit. You have been hired to figure out why and advise them on their next move?
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Right Answer:
World View should analyze their pricing strategy, customer acquisition costs, and service offerings. They may be facing high operational costs, ineffective marketing, or not meeting consumer expectations. Conducting market research to understand customer needs and preferences, optimizing their pricing model, and improving service quality could help them become profitable. Additionally, exploring partnerships or bundling services might attract more customers.
World View should analyze their pricing strategy, customer acquisition costs, and service offerings. They may be facing high operational costs, ineffective marketing, or not meeting consumer expectations. Conducting market research to understand customer needs and preferences, optimizing their pricing model, and improving service quality could help them become profitable. Additionally, exploring partnerships or bundling services might attract more customers.