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Sbc Interview Questions and Answers
Ques:- How to do marketing in pharma industry
Right Answer:
To market in the pharma industry, focus on the following strategies:

1. **Understand Regulations**: Comply with industry regulations and guidelines for advertising and promotions.
2. **Target Healthcare Professionals**: Build relationships with doctors, pharmacists, and healthcare providers through educational materials and events.
3. **Leverage Digital Marketing**: Use online platforms for content marketing, social media, and targeted ads to reach both professionals and patients.
4. **Patient Education**: Create informative resources that help patients understand conditions and treatments.
5. **Data-Driven Decisions**: Utilize market research and analytics to tailor strategies and measure effectiveness.
6. **Collaborate with Key Opinion Leaders (KOLs)**: Partner with respected figures in the medical community to enhance credibility.
7. **Attend Conferences and Trade Shows**: Showcase products and network with industry professionals.
8. **Focus on Value Proposition**: Clearly communicate the benefits and unique features of your products.
Ques:- Finance related-NPA,Quick ratio, current ratio,cash budgeting
Right Answer:
NPA (Non-Performing Asset) refers to loans or advances that are in default or in arrears. The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets, while the current ratio assesses the ability to cover all short-term liabilities with current assets. Cash budgeting involves planning and managing cash inflows and outflows to ensure sufficient liquidity for operations.
Ques:- Previous Profile, Future Planning, Market Knowledge and Market Potential
Right Answer:
In my previous role, I focused on developing targeted marketing campaigns that increased brand awareness and customer engagement. For future planning, I aim to leverage data analytics to refine our strategies and identify emerging market trends. I have a strong understanding of our market's competitive landscape and potential growth areas, particularly in digital marketing and customer experience enhancement.
Ques:- What do you expect from this company?
Right Answer:
I expect opportunities for professional growth, a collaborative work environment, and the chance to contribute to impactful marketing strategies that align with the company's goals.
Ques:- What is the difference between direct marketing and branding?
Right Answer:
Direct marketing focuses on promoting products or services directly to consumers to generate immediate responses or sales, while branding is about creating a long-term identity and perception of a company or product in the minds of consumers.
Ques:- Explain what is a keyword in digital marketing ? How important is it from the point of SEO?
Right Answer:
A keyword in digital marketing is a specific word or phrase that users enter into search engines to find information. Keywords are crucial for SEO (Search Engine Optimization) because they help search engines understand the content of a webpage, allowing it to rank higher in search results and attract relevant traffic.
Ques:- What you bring to the company if we hire you
Right Answer:
I bring a strong skill set in [specific skills relevant to the job], a proven track record of [specific achievements or experiences], and a collaborative attitude that fosters teamwork and innovation. I'm committed to contributing positively to the company's goals and culture.
Ques:- What is Capital adequacy ratio?
Right Answer:
The Capital Adequacy Ratio (CAR) is a measure of a bank's capital in relation to its risk-weighted assets, indicating the bank's ability to absorb losses and maintain financial stability. It is expressed as a percentage and helps ensure that banks have enough capital to cover potential risks.
Ques:- What is customers relationship?
Right Answer:
Customer relationship refers to the interactions and connections a company has with its customers, focusing on building trust, satisfaction, and loyalty through effective communication and support.
Ques:- What is rational quality manager and how did I get started?
Right Answer:
Rational Quality Manager is a tool used for managing and improving software quality by tracking defects, test cases, and test results. To get started, you would typically need to familiarize yourself with its features, set up a project, and begin creating and managing test plans and reports.
Ques:- What Is The Direct Sale?
Right Answer:
Direct sale is a method of selling products or services directly to consumers without intermediaries, often through personal interactions, online platforms, or direct marketing.
Ques:- How dangerous is it to build too many links, too fast by using common SEO strategies like directories, link exchanges, writing articles, etc.?
Right Answer:

Building too many links too fast using common SEO strategies can be risky and may lead to penalties from search engines like Google. Here’s why:

1. Looks unnatural: A sudden spike in backlinks can signal manipulation, triggering algorithmic red flags.
2. Low-quality links: Directories, link exchanges, and mass-submitted articles often produce low-quality or spammy links.
3. Risk of penalties: Google’s algorithms (like Penguin) penalize sites that engage in manipulative link-building.
4. Long-term harm: It may hurt your domain authority and search rankings for a long time.

Safe approach: Focus on building high-quality, relevant backlinks naturally over time. Prioritize valuable content, relationships, and user experience.

Ques:- Why we use Google Webmaster tool ?
Right Answer:
We use Google Webmaster Tools (now called Google Search Console) to monitor and maintain a website's presence in Google search results, check for indexing issues, analyze search traffic, and receive alerts about potential problems.
Ques:- How do SEOs use competitive intelligence services like Hitwise in their projects?
Right Answer:

SEOs use tools like Hitwise to analyze competitors’ website traffic, popular keywords, audience demographics, and referral sources. This data helps them identify market trends, discover content gaps, and refine keyword strategies. By understanding where competitors get their traffic and how users behave, SEOs can tailor their own campaigns to attract similar or untapped audiences, improving rankings and conversions.

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