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Sbc Interview Questions and Answers
Ques:- A company is having a cash flow problem and needs to reduce its costs, otherwise it will have to lay off staff. How should the company proceed?
Right Answer:
The company should analyze its expenses to identify non-essential costs that can be reduced or eliminated, negotiate better terms with suppliers, consider temporary salary reductions or furloughs instead of layoffs, and explore ways to increase revenue, such as improving sales strategies or offering promotions.
Ques:- How do you present market research findings to stakeholders
Right Answer:
To present market research findings to stakeholders, I would:

1. **Summarize Key Insights**: Highlight the most important findings and trends.
2. **Use Visuals**: Incorporate charts, graphs, and infographics for clarity.
3. **Tailor the Message**: Adapt the presentation to the audience's interests and knowledge level.
4. **Provide Context**: Explain the methodology and relevance of the research.
5. **Encourage Discussion**: Allow time for questions and feedback to engage stakeholders.
Ques:- What are the steps involved in the market research process
Right Answer:
1. Define the problem and research objectives.
2. Develop the research plan.
3. Collect the data.
4. Analyze the data.
5. Present the findings.
6. Make decisions based on the research.
Ques:- How do you measure customer satisfaction through market research
Right Answer:
Customer satisfaction can be measured through market research by using surveys, interviews, and focus groups to gather feedback on customer experiences. Key metrics include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Analyzing this data helps identify areas for improvement and overall satisfaction levels.
Ques:- What are buyer personas and how are they created
Right Answer:
Buyer personas are semi-fictional representations of a company's ideal customers, based on market research and real data about existing customers. They are created by gathering information through surveys, interviews, and analyzing customer demographics, behaviors, and motivations to identify common traits and needs.
Ques:- What tools are commonly used for market research
Right Answer:
Common tools used for market research include surveys (like SurveyMonkey), focus groups, interviews, Google Trends, social media analytics, and data analysis software (like SPSS or Tableau).
Ques:- A person starts from his house and walks 2km straight and then takes a right turn and walks for 1km and again takes a right turn and walk for another 1km. now if he is in north – west direction from his house; find out the direction in which he has started from the house?
Right Answer:
The person started from the south.
Comments
Biplab Nath Jul 30, 2021

West

Ques:- What is Symbolic URL in Siebel.
Right Answer:
A Symbolic URL in Siebel is a placeholder URL that allows users to access specific Siebel applications or views by using a defined format. It helps in creating dynamic links that can adapt based on the environment or configuration, making it easier to manage and maintain URLs across different instances.
Ques:- There N stations on a railroad. After adding X stations on the rail route 46 additional tickets have to be printed. Find N and X
Right Answer:
N = 10, X = 4
Comments
Rishabh Gupta Mar 9, 2022

Each PAIR of stations means a PAIR of tickets (A to B and B to A)

2(old stations)(new stations) + 2(new stations)(new stations - 1) = 46

(N * X) + (X * (X - 1)) = 23

factoring ___ X (N + X - 1) = 23

23 is a prime number with only two factors, 1 and 23

so N = 23 and X = 1

Ques:- What are the most important metrics for analyzing ad performance on digital platforms
Right Answer:
The most important metrics for analyzing ad performance on digital platforms are:

1. Click-Through Rate (CTR)
2. Conversion Rate
3. Cost Per Click (CPC)
4. Return on Ad Spend (ROAS)
5. Impressions
6. Engagement Rate
7. Customer Acquisition Cost (CAC)
8. Bounce Rate
Ques:- How do you optimize ad creatives based on performance data
Right Answer:
To optimize ad creatives based on performance data, analyze key metrics such as click-through rates (CTR), conversion rates, and engagement levels. Identify which elements (images, headlines, calls to action) perform best, and A/B test variations to refine the creatives. Adjust targeting based on audience response and continuously monitor performance to make data-driven improvements.
Ques:- How do you identify and understand your target audience when creating ad strategies
Right Answer:
To identify and understand your target audience when creating ad strategies, you can:

1. Conduct market research to gather demographic data (age, gender, location).
2. Analyze customer behavior and preferences through surveys and feedback.
3. Use social media analytics to understand audience engagement.
4. Create buyer personas to represent different segments of your audience.
5. Monitor competitors to see who they are targeting and how.
6. Utilize tools like Google Analytics to track website visitor data.
Ques:- How do you work with clients or internal stakeholders to manage expectations
Right Answer:
I communicate clearly and regularly with clients or stakeholders to understand their needs and goals. I set realistic timelines and deliverables, provide updates on progress, and address any concerns promptly. This helps ensure everyone is aligned and expectations are managed effectively.
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