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Schbang Digital Solutions Interview Questions and Answers
Ques:- What are descriptive and inferential statistics
Right Answer:
Descriptive statistics summarize and describe the main features of a dataset, using measures like mean, median, mode, and standard deviation. Inferential statistics use sample data to make predictions or inferences about a larger population, often employing techniques like hypothesis testing and confidence intervals.
Ques:- How can we evaluate the effectiveness of marketing initiatives undertaken by the marketing manager?
Right Answer:
We can evaluate the effectiveness of marketing initiatives by analyzing key performance indicators (KPIs) such as return on investment (ROI), customer acquisition cost (CAC), conversion rates, brand awareness metrics, customer engagement levels, and sales growth. Additionally, conducting surveys and gathering customer feedback can provide insights into the impact of marketing efforts.
Ques:- How will you increase the sale of 15 lakh to 1 cr/ month
Right Answer:
To increase sales from 15 lakh to 1 crore per month, I would implement the following strategies:

1. **Market Research**: Identify target customer segments and understand their needs.
2. **Enhanced Marketing Campaigns**: Increase online and offline advertising efforts, focusing on social media, SEO, and email marketing.
3. **Promotions and Discounts**: Introduce limited-time offers or bundle deals to attract more customers.
4. **Partnerships**: Collaborate with complementary businesses for cross-promotions.
5. **Sales Training**: Equip the sales team with better training and tools to improve conversion rates.
6. **Customer Feedback**: Gather and analyze customer feedback to improve products and services.
7. **Expand Distribution Channels**: Explore new sales channels, such as e-commerce platforms or retail partnerships.
8. **Loyalty Programs**: Implement customer loyalty programs to encourage repeat purchases.

By executing these strategies, we can effectively drive sales growth.
Ques:- What are event bubbling and event delegation in JavaScript
Right Answer:
Event bubbling is a JavaScript event propagation method where an event starts from the target element and bubbles up to its ancestors in the DOM hierarchy. Event delegation is a technique that involves attaching a single event listener to a parent element to manage events for multiple child elements, leveraging event bubbling to handle events efficiently.
Ques:- What are some popular frontend frameworks and libraries
Right Answer:
Some popular frontend frameworks and libraries are:

1. React
2. Angular
3. Vue.js
4. Svelte
5. Bootstrap
6. jQuery
7. Ember.js
8. Backbone.js
Ques:- What is the difference between class and ID in CSS
Right Answer:
In CSS, a class is defined with a dot (.) and can be applied to multiple elements, while an ID is defined with a hash (#) and should be unique to a single element on a page.
Ques:- What is the difference between frontend and backend development
Right Answer:
Frontend development refers to the part of a website or application that users interact with directly, including the layout, design, and user interface. Backend development involves the server-side, focusing on databases, server logic, and application functionality that users do not see.
Ques:- What are semantic HTML elements and why are they important
Right Answer:
Semantic HTML elements are tags that clearly describe their meaning in a human- and machine-readable way, such as `<header>`, `<article>`, `<footer>`, and `<section>`. They are important because they improve accessibility, enhance SEO, and make the structure of the web page clearer for developers and browsers.
Ques:- How do you avoid overloading a customer with too many offers?
Right Answer:

To avoid overloading a customer with too many offers, focus on understanding their needs and preferences. Present one or two tailored offers that align with their interests, and clearly explain the benefits of each. This approach keeps the communication clear and relevant, making it easier for the customer to make a decision.

Ques:- What is cross-selling, and how is it different from up-selling?
Right Answer:

Cross-selling is the practice of selling additional products or services to an existing customer, while up-selling involves encouraging the customer to purchase a more expensive version of a product or service they are already considering.

Ques:- What is the role of SEO in e commerce
Right Answer:
SEO (Search Engine Optimization) in e-commerce helps improve the visibility of an online store in search engine results, driving organic traffic to the website. It involves optimizing product descriptions, images, and site structure to rank higher for relevant keywords, ultimately increasing sales and customer engagement.
Ques:- What is the role of analytics in e commerce decision making
Right Answer:
Analytics in e-commerce helps businesses understand customer behavior, track sales performance, optimize marketing strategies, improve user experience, and make data-driven decisions to enhance profitability and growth.
Ques:- What are the different types of e commerce models
Right Answer:
The different types of e-commerce models are:

1. Business to Consumer (B2C)
2. Business to Business (B2B)
3. Consumer to Consumer (C2C)
4. Consumer to Business (C2B)
5. Business to Government (B2G)
6. Government to Business (G2B)
7. Government to Consumer (G2C)
Ques:- A major US beer company, Beer Brew, recently entered the UK market. Two years after entry, the company is still losing money. Despite a high per capita consumption of beer in the UK market, sales have been very disappointing. What explains this phenomenon?
Right Answer:
Beer Brew may be facing issues such as strong local competition, lack of brand recognition, misalignment with consumer preferences, ineffective marketing strategies, or distribution challenges in the UK market.
Ques:- Your client is a large electric utility company. Consolidation has been widespread in the utilities industry and your client wants to know if they should be jumping on board this trend. What advice would you give them?
Right Answer:
I would advise the client to conduct a thorough analysis of their current market position, financial health, and operational efficiencies. They should evaluate potential synergies, cost savings, and growth opportunities from consolidation. Additionally, assessing the competitive landscape and regulatory implications is crucial. If consolidation aligns with their strategic goals and offers clear benefits, it may be a good move; otherwise, they should consider organic growth or partnerships instead.
Ques:- How will you sell a fridge to an Eskimo?
Right Answer:
I would focus on the unique features of the fridge, such as its ability to keep food fresh and organized, and emphasize how it can help store perishable items efficiently, making life easier and more convenient even in a cold environment.
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