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Stibo Interview Questions and Answers
Ques:- Have you ever dealt with a situation where communications were poor? Where there was a lack of cooperation? Lack of trust? How did you handle these situations?
Right Answer:
Yes, I have encountered situations with poor communication and lack of cooperation. In such cases, I focused on facilitating open dialogue by organizing a meeting where everyone could express their concerns and ideas. I encouraged active listening and ensured that all voices were heard. To build trust, I emphasized transparency and followed up on commitments. This approach helped improve collaboration and foster a more positive working environment.
Ques:- The year is 1980, your client has invented a new piece of office equipment called a fax machine. They are debating whether or not to invest in manufacturing and marketing this product. What factors should they consider and should the launch it or not launch it and why?
Right Answer:
They should consider market demand for fax machines, competition, production costs, potential pricing, target audience, and technological trends. If there is a significant demand and they can produce it at a competitive price, they should launch it; otherwise, they should hold off.
Ques:- What factors influence the revenue potential of a new pharmaceutical product?
Right Answer:
The revenue potential of a new pharmaceutical product is influenced by factors such as market demand, pricing strategy, competition, regulatory approval, patent protection, marketing effectiveness, target patient population, distribution channels, and reimbursement policies.
Ques:- A major US beer company, Beer Brew, recently entered the UK market. Two years after entry, the company is still losing money. Despite a high per capita consumption of beer in the UK market, sales have been very disappointing. What explains this phenomenon?
Right Answer:
Beer Brew may be facing issues such as strong local competition, lack of brand recognition, misalignment with consumer preferences, ineffective marketing strategies, or distribution challenges in the UK market.
Ques:- A French soft drink company, Le Seine, is looking to diversify its holdings by investing in a new fast food chain in the US. You are hired to determine whether they should pursue this path and, if so, how they should go about execution.
Right Answer:
Le Seine should conduct market research to assess demand for a new fast food chain in the US, analyze competitors, and identify target demographics. If the market shows potential, they should develop a unique value proposition, create a solid business plan, and consider partnerships with local franchises or experienced operators. Finally, they should focus on marketing strategies that resonate with American consumers while maintaining their French identity.
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