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SWAK Interview Questions and Answers
Ques:- How do you handle non-productive team members?
Right Answer:
I would first identify the reasons for their lack of productivity through one-on-one conversations. Then, I would provide support, set clear expectations, and offer resources or training if needed. If the situation doesn't improve, I would consider reassigning their tasks or discussing further actions with management.
Ques:- I am a manufacturer of railroad cars in a declining market. My firm is losing market share and money but I think the industry may rebound in the near future. What should I do?
Right Answer:
Focus on cost reduction and efficiency improvements, invest in innovation and technology, diversify your product offerings, strengthen customer relationships, and explore new markets or partnerships. Prepare for a potential rebound by maintaining a flexible and adaptive business strategy.
Ques:- Why do you want to work for STG after working for Retail Industry?
Right Answer:
I want to work for STG because I am excited about the opportunity to apply my marketing communications skills in a new and dynamic environment. I believe my experience in the retail industry has equipped me with valuable insights into consumer behavior and brand engagement, which I can leverage to contribute to STG's goals and growth.
Ques:- How to develop the brand recognition?
Right Answer:
To develop brand recognition, consistently create and promote a strong brand identity through clear messaging, visual elements (like logos and colors), and engaging content across multiple channels. Utilize social media, advertising, public relations, and partnerships to increase visibility, and ensure a positive customer experience to build trust and loyalty.
Ques:- What is seo?
Right Answer:
SEO, or Search Engine Optimization, is the practice of improving a website's visibility on search engines like Google, so that it ranks higher in search results and attracts more organic traffic.
Ques:- How can we increase the conversion rate?
Right Answer:
To increase the conversion rate, you can optimize your website's user experience, improve the clarity of your calls-to-action, use targeted and personalized marketing, conduct A/B testing on landing pages, enhance the quality of your content, and ensure your site is mobile-friendly.
Ques:- What should you do to avoid the Google penalty?
Right Answer:
To avoid a Google penalty, ensure your website follows these practices: create high-quality, original content; avoid keyword stuffing; use ethical link-building strategies; ensure your site is mobile-friendly; improve page load speed; and comply with Google's Webmaster Guidelines.
Ques:- Name some hallmarks of a good PPC landing page?
Right Answer:
1. Relevant and compelling headline
2. Clear and concise content
3. Strong call-to-action (CTA)
4. Fast loading speed
5. Mobile-friendly design
6. Trust signals (e.g., testimonials, reviews)
7. Minimal distractions (e.g., limited navigation)
8. Consistent messaging with the ad
9. High-quality images or videos
10. Easy-to-fill forms
Ques:- Suppose there is a search spec on BC, and Applet both. explain the execution of this scenario.
Right Answer:
When both a Business Component (BC) and an Applet have search specifications, the execution follows these steps:

1. The Applet search specification is processed first, filtering the records based on the criteria defined there.
2. Next, the Business Component search specification is applied to the already filtered records from the Applet.
3. The final result set is determined by combining the filters from both the Applet and the BC, ensuring that only records meeting both criteria are displayed.

This means that the Applet's search spec narrows down the data first, and then the BC's search spec further refines that data before it is presented to the user.
Ques:- How would you prove u are good manager?
Right Answer:
I would prove I am a good manager by demonstrating effective communication, fostering team collaboration, setting clear goals, providing support and feedback, and showing measurable results in team performance and project outcomes.
Ques:- What is your idea about project scheduling?
Right Answer:
Project scheduling is the process of planning and organizing tasks, resources, and timelines to ensure that a project is completed efficiently and on time. It involves defining project milestones, setting deadlines, allocating resources, and monitoring progress to keep the project on track.
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