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Thompson rivers university Interview Questions and Answers
Ques:- What is the difference between sales & marketing?
Right Answer:
Sales is the process of directly selling products or services to customers, while marketing involves creating awareness and interest in those products or services to attract potential customers.
Ques:- Previous Profile, Future Planning, Market Knowledge and Market Potential
Right Answer:
In my previous role, I focused on developing targeted marketing campaigns that increased brand awareness and customer engagement. For future planning, I aim to leverage data analytics to refine our strategies and identify emerging market trends. I have a strong understanding of our market's competitive landscape and potential growth areas, particularly in digital marketing and customer experience enhancement.
Ques:- What do you expect from this company?
Right Answer:
I expect opportunities for professional growth, a collaborative work environment, and the chance to contribute to impactful marketing strategies that align with the company's goals.
Ques:- What are the objectives of inventory management?
Right Answer:
The objectives of inventory management are to:

1. Maintain optimal inventory levels to meet customer demand.
2. Minimize holding and storage costs.
3. Reduce stockouts and excess inventory.
4. Improve cash flow and working capital.
5. Enhance inventory turnover rates.
6. Ensure accurate inventory records and data.
7. Support efficient production and supply chain operations.
Ques:- Define a.) Fixed working capital b.) Variable working capital
Right Answer:
a.) Fixed working capital refers to the minimum amount of capital that a business needs to maintain its operations and cover its short-term obligations, regardless of the level of production or sales.

b.) Variable working capital refers to the amount of capital that fluctuates with the business's operational needs, such as inventory and accounts receivable, which change based on sales volume and production levels.
Ques:- Explain cost of capital and its importance.
Right Answer:
Cost of capital is the rate of return that a company needs to earn on its investments to maintain its market value and attract funds. It is important because it serves as a benchmark for evaluating investment opportunities, helps in budgeting and financial planning, and influences decisions on financing and capital structure.
Ques:- Explain following bond types a.) Floating rate bonds b.) Zero coupon bonds
Right Answer:
a.) Floating rate bonds: These are bonds with interest payments that vary based on a benchmark interest rate, such as LIBOR. The interest rate is adjusted periodically, which means the bondholder's income can change over time.

b.) Zero coupon bonds: These are bonds that do not pay periodic interest. Instead, they are sold at a discount to their face value and pay the full face value at maturity. The difference between the purchase price and the face value represents the investor's return.
Ques:- What is over capitalization? What are its causes?
Right Answer:
Over capitalization occurs when a company's capital is excessively high compared to its earnings, leading to a lower return on investment. Causes include overvaluation of assets, excessive debt, poor management decisions, and a lack of profitable investment opportunities.
Ques:- What do you understand by Working Capital Management (WCM)?
Right Answer:
Working Capital Management (WCM) refers to the process of managing a company's short-term assets and liabilities to ensure it has sufficient liquidity to meet its operational expenses and short-term financial obligations. It involves optimizing the levels of inventory, accounts receivable, and accounts payable to maintain a healthy cash flow.
Ques:- WHAT IS COST CENTER BUDGETING?
Right Answer:
Cost center budgeting is a financial planning process where budgets are created for specific departments or units within an organization, focusing on controlling costs and managing expenses related to those areas. Each cost center is responsible for its own budget, which helps in tracking performance and ensuring efficient resource allocation.
Ques:- How have you used program information, financial statements and related information to prepare a budget?
Right Answer:
I analyze program information and financial statements to identify past spending patterns and revenue sources. I then estimate future costs and revenues, aligning them with program goals. This helps me create a realistic budget that reflects both needs and available resources.
Ques:- Define budgeting
Right Answer:
Budgeting is the process of creating a plan to manage income and expenses over a specific period, helping to allocate resources effectively and achieve financial goals.
Ques:- How would you define Quality Assurance?
Right Answer:
Quality Assurance (QA) is a systematic process to ensure that products and services meet specified requirements and standards, focusing on preventing defects and improving processes to enhance overall quality.
Ques:- Quality problem, production planing, customer complaint, plant level problem, production control, minimum inventory, stock maintain.
Right Answer:
To address quality problems in production planning and customer complaints, implement a robust quality control system, conduct regular audits, and ensure effective communication between departments. Maintain minimum inventory levels by using just-in-time (JIT) inventory management and regularly review stock levels to prevent overstocking or stockouts. Prioritize resolving plant-level issues quickly to minimize disruptions in production control.
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