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Tsm Interview Questions and Answers
Ques:- What is the difference between primary and secondary research
Right Answer:
Primary research involves collecting new data directly from sources, such as surveys or interviews, while secondary research involves analyzing existing data that has already been collected by others, such as reports or studies.
Ques:- What are key performance indicators KPIs in market research
Right Answer:
Key performance indicators (KPIs) in market research are measurable values that help assess the effectiveness and success of marketing strategies. Common KPIs include customer satisfaction scores, market share, brand awareness, conversion rates, and return on investment (ROI).
Ques:- What are the steps involved in the market research process
Right Answer:
1. Define the problem and research objectives.
2. Develop the research plan.
3. Collect the data.
4. Analyze the data.
5. Present the findings.
6. Make decisions based on the research.
Ques:- What is competitive analysis and how is it done
Right Answer:
Competitive analysis is the process of evaluating and comparing your business, products, or services against your competitors to understand their strengths and weaknesses. It is done by identifying key competitors, analyzing their offerings, market positioning, pricing strategies, customer feedback, marketing tactics, and overall performance. This information helps businesses identify opportunities and threats in the market.
Ques:- What is customer segmentation and how is it useful
Right Answer:
Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics, such as demographics, behaviors, or preferences. It is useful because it allows businesses to tailor their marketing strategies, improve customer targeting, enhance product development, and increase customer satisfaction by addressing the specific needs of each segment.
Ques:- How you can develop our business through supply chain?
Right Answer:
To develop your business through supply chain, I would focus on optimizing logistics to reduce costs, building strong relationships with suppliers for better pricing and reliability, implementing technology for better inventory management, and enhancing communication across the supply chain to improve efficiency and responsiveness to market demands.
Ques:- Where You have worked earlier?
Right Answer:
I have worked at [Company Name] in [Location/Role] where I focused on [specific responsibilities or projects].
Ques:- How would you evaluate the inventory performance ? What is Inventory Turn Over ratio and what would you recommend to increase it under a set of assumptions.
Right Answer:
To evaluate inventory performance, you can use several metrics, with the Inventory Turnover Ratio being a key indicator. The Inventory Turnover Ratio is calculated by dividing the cost of goods sold (COGS) by the average inventory during a specific period.

To increase the Inventory Turnover Ratio, consider the following recommendations:
1. Improve demand forecasting to align inventory levels with sales.
2. Optimize inventory levels by reducing excess stock and eliminating slow-moving items.
3. Enhance supplier relationships to ensure timely restocking.
4. Implement just-in-time (JIT) inventory practices to reduce holding costs.
5. Increase sales through promotions or improved marketing strategies.
Ques:- What are different types of contracts ( Blanket and Fixed) in procurement, which type of contract should be used in what conditions.
Right Answer:
In procurement, the two types of contracts are:

1. **Blanket Contract**: This is used for recurring purchases over a specified period. It allows for flexibility in ordering quantities and is suitable when the exact amount of goods or services needed is uncertain.

2. **Fixed Contract**: This is used when the price and quantity of goods or services are predetermined. It is suitable for projects with clear specifications and timelines, where costs are stable and predictable.

Use a blanket contract when you need flexibility and ongoing supply, and a fixed contract when you have clear requirements and want to lock in prices.
Ques:- Given an upcoming product release, how would you solve supply constraints and expand a supplier base?
Right Answer:
To solve supply constraints and expand the supplier base for an upcoming product release, I would:

1. Assess current suppliers to identify capacity limitations.
2. Engage with existing suppliers to negotiate increased production or prioritize our orders.
3. Research and identify potential new suppliers who can meet our quality and capacity requirements.
4. Evaluate new suppliers through a rigorous vetting process, including quality checks and financial stability assessments.
5. Establish relationships with multiple suppliers to diversify risk and ensure a steady supply.
6. Consider alternative materials or components that could alleviate constraints.
7. Implement a demand forecasting system to better align supply with anticipated needs.
8. Maintain open communication with all suppliers to monitor capacity and adjust plans as necessary.
Ques:- WHAT IS THE DIFFERENCE BETWEEN 57F4 AND CHALLAN?
Right Answer:
57F4 is a form used for the declaration of goods for export, while a challan is a document that serves as a receipt or proof of payment for services or goods, often used in logistics for tracking shipments and payments.
Ques:- Brief description about the job applied for.
Right Answer:
The job applied for involves managing and optimizing the supply chain and logistics processes, ensuring efficient transportation, inventory management, and timely delivery of goods to meet customer demands.
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