Ques:- A major US beer company, Beer Brew, recently entered the UK market. Two years after entry, the company is still losing money. Despite a high per capita consumption of beer in the UK market, sales have been very disappointing. What explains this phenomenon?
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Right Answer:
Beer Brew may be facing issues such as strong local competition, lack of brand recognition, misalignment with consumer preferences, ineffective marketing strategies, or distribution challenges in the UK market.
Beer Brew may be facing issues such as strong local competition, lack of brand recognition, misalignment with consumer preferences, ineffective marketing strategies, or distribution challenges in the UK market.
